Food trends

A food trend is a measurable shift in what people eat and drink. Tastewise separates a trend from a spike by requiring sustained movement on more than one surface. A trend usually crosses a region or a channel before it reaches national shelf distribution.

The fastest growing foods this month are sazon at plus 62.5%, Dungeness crab at plus 43.5% and tallow at plus 41.0%. Crawfish and mozzarella sticks follow. In drinks, dirty soda leads at plus 277.4%. None of them has established menu presence yet.

The earliest signal sits at the early stage, where 4,097 dishes and ingredients currently show low volume and high open space. Entries that graduate to emerging and then trending usually take two to four seasons. Only 38 sit at trending today.

Food industry trends move on a quarterly rhythm, not a weekly one. Right now comfort is the fastest rising thing people want, up 55.9%, while weight management is down 38.8% and healthy is down 27.9%. Health language is losing ground to comfort language.

Yes. You pick the category and Tastewise returns the flavors and pairings moving inside it, with how often each appears on menus and how fast it is growing. That is where you see which flavors have demand and no menu footing yet.

Yes, across 59 markets. The same model runs in each one, so a comparison holds. A cuisine can be well established on menus in one country and only starting in the next, and that gap is the window a launch plan needs.