Limitless Research. Unlimited Opportunities.

Transform data into growth opportunities for your food and beverage brand.

Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Smart brands make decisions and execute with Tastewise

  1. Become the top away from home choice for your chains, brokers and distributors

    • Quickly identify opportunities
    • Gather menu information
    • Map pricing by location or chain,
    • Drive menu ideation
    • Stay ahead of menu competition
    • Improve CPG growth
  2. Winning the shelf: accelerating your product sales in retail

    • Data-driven sales strategies to secure shelf space
    • Align product positioning with consumer demands
    • Help increase consumption of your target aisle
    • Boost sales with rapid consumer preference-based shelf assortment
Get started
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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That’s where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
All case studies
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
All case studies
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we’re using it and we’ll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell
All case studies

Speed: to marketing, to testing, to shelf, to menu

  1. Your Insights & Research Co-Pilot

    • What, how, where, who, when & why Consumers are Consuming

    Understand consumer behavior from every angle.

    • AI survey for any question

    Our AI-powered survey tool answers any consumer-related query.

    • Consumer intelligence in a click

    Access deep insights into consumer trends with just one click.

    • Real-time market insights for CPG growth

    Stay ahead with real-time data on the latest market movements.

  2. Your Instant AI Marketing Agency

    • Positioning, Localization & Brand Marketing

    Strategically position products, craft resonant campaigns, and tailor offerings for maximum local market impact.

    • CPG Marketing Opportunities & Audience Segmentation

    Discover untapped audiences and campaign opportunities based on consumers’ current and future behavior.

    • Culinary Content

    Create brand engagement- and consumption-boosting CPG marketing content.

  3. Your Ally for Foodservice & Retail Sales Enablement

    • Sales Enablement & Collateral

    Empower your sales team with the impactful CPG marketing collateral needed for consistently successful interactions.

    • Winning the Shelf

    Align with retailer priorities to boost your product’s shelf placement, optimizing aisle visibility to maximize sales.

    • Menu Ideation & Pricing Optimization

    Target top accounts to create innovative menu ideas, optimize pricing, and ensure your products become menu bestsellers.

    • Thought Leadership Presentations

    Positions your sales team as industry leaders, fostering trust and credibility with distributors, brokers & key accounts.

  4. Your Innovation & Renovation Partner

    • Track & Never Miss another Innovation

    Identify breakthrough ideas that resonate with consumers, ensuring your product innovations start on target.

    • Product Testing: Validation & Refinement

    Utilize rigorous observed testing processes to validate and refine products, reducing the need for multiple iterations and accelerating time to market.

    • Renovated Products

    Update and improve existing products to meet evolving consumer needs, ensuring continuous relevance and competitiveness.

Before

4 month for 3 concepts, based on ad-hoc research

133X

Faster marketing & product concepts, resulting in:

Tastewise

6 days for 20 concepts, real-time consumer insights

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SAFE, ITERATIVE

at the speed of (light) the consumer

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One platform for all your F&B questions and actions

Discover new ingredients and dishes, understand consumer needs, and validate your ideas – all with beautiful, exportable data.

 Instant Concepts & Campaigns Frictionless consumer validation Activation Immediate research & insights

What can Tastewise do for you?

Ingredient + Flavor Trends for 2024

Browse up-to-date trend analysis on ingredients, flavors, and diets.