The 2025 Trend Prediction Report
Get your copy of our latest annual trend report covering the dynamic shifts in consumer behavior and emerging trends your team should be tracking.
Want all 80+ trends? Download the full report here.
What’s in the report?
Don’t miss the shifting consumer preferences, ingredient trends, new dining occasions, and more for 2025.
Versatility unveiled:
Hawaij and Black Lime redefine the spice rack with comfort, tradition, and bold new flavor.
Hawaij and black lime are the spices redefining 2025, bringing comfort, tradition, and functional health to the forefront. Think bold, tangy flavors with benefits like immunity, anti-inflammation, and cultural storytelling.
Personalized by design:
Hormone-balancing nutrition and the post-GLP-1 shift make wellness personal, not one-size-fits-all.
From hormone balance to muscle recovery, personalized nutrition is at the forefront of post-GLP-1 wellness. Consumers are choosing food for fitness, energy, and long-term metabolic health.
The ethics of indulgence:
Carbon labeling and sustainable wines bring traceability, terroir, and taste into perfect alignment.
Carbon labeling, soil health, and sustainable wine are reshaping how brands build trust and taste. Expect consumer demand for traceability, ethical sourcing, and premium experiences to rise.
Hydration, reimagined:
From Celtic salt to mocktails, wellness drinks go functional, flavorful, and sleep-friendly.
Hydration is the new health hero, with Celtic salt, tart cherry juice, and pineapple emerging in functional drinks. Consumers now seek sleep-friendly, non-alcoholic options with benefits beyond thirst.
Next-gen flavor:
Filipino cuisine and Gen Z’s affordable indulgence reshape food culture, one coffee jelly at a time.
Gen Z is fueling a surge in Filipino cuisine, embracing ube, pandan, and savory stews for affordable indulgence. At-home cooking and global experimentation are defining new comfort food.
From the streets to your seat:
Asian street snacks like hotteok and jianbing fuel convenient, exciting office lunches.
Asian street foods like hotteok, jianbing, and onigiri are reshaping grab-and-go eating for hybrid workdays. Convenience, cultural flavor, and indulgence now share the spotlight at lunchtime.
