Hydration & Wellness Preferences Survey: Exploring Electrolytes, Gut Health, and Energy Needs
Unlock the survey
Hydration & Wellness Preferences Survey: Exploring Electrolytes, Gut Health, and Energy Needs
User responses 50,498
Survey Type Market Research
Audience All Audiences
Top Insight
- Improved energy levels is the most important benefit in hydration drinks for respondents.
- Potassium is the most looked after electrolyte in hydration drinks.
- Respondents typically consume hydration drinks in the morning.
1.
When choosing a hydration drink, what benefits are most important to you?
Insight
4X
More than average
respondents find improved energy levels more important than gut relaxation and sleep support when choosing hydration drinks.
49.37%
Improved Energy Levels
Improved Energy Levels
49.37%
24,931
Electrolyte Replenishment (E.g., Sodium, Magnesium, Potassium)
43.38%
21,908
Gut Health Support (E.g., Probiotics, Prebiotics)
38.36%
19,373
All-natural Ingredients
31.56%
15,938
Relaxation And Sleep Support
11.88%
6,000
2.
Which electrolytes do you prioritize in a hydration beverage?
Insight
17%
More than average
respondents prioritize potassium than magnesium in hydration beverages.
61.58%
Potassium (For Heart Health And Muscle Function)
Potassium (For Heart Health And Muscle Function)
61.58%
6,206
Magnesium (For Muscle Relaxation And Sleep Aid)
52.56%
5,297
Sodium (For Hydration And Water Retention)
51.45%
5,185
Calcium (For Bone And Nerve Function)
29.32%
2,955
3.
Which functional health benefits do you look for in hydration beverages?
Insight
respondents look for gut health benefits in hydration beverages.X
More than average
63.76
Gut Health
63.76%
19,079
Immune System
29.19%
8,734
Hair and Skin
28.39%
8,496
Heart Health
20.31%
8,496
Muscle Function
17.65%
5,282
Bone Health
4.25%
1,273
4.
What time of day do you typically consume hydration or electrolyte drinks?
Insight
respondents consume hydration drinks in the morning than in the afternoon.X
More than average
5.2
86.21%
Morning (For Energy Boost)
Morning (For Energy Boost)
86.21%
14,767
Afternoon (For Staying Hydrated Or Post-workout Recovery)
16.45%
2,817
Evening (For Relaxation Or Sleep Aid)
11.19%
1,916
5.
Which flavors would you prefer in a hydration beverage?
Insight
79%
More than average
respondents choose citrus flavors than herbal flavors in hydration beverages.
58.48%
Citrus (E.g., Lemon, Lime, Orange)
Citrus (E.g., Lemon, Lime, Orange)
58.48%
20,258
Tropical (E.g., Pineapple, Coconut, Mango)
45.56%
15,782
Herbal (E.g., Mint, Chamomile, Ginger)
45.56%
11,271
Berry (E.g., Strawberry, Blueberry, Raspberry)
25.67%
8,892