Smarter & Faster Sales, Bigger Wins: How TELUS and Tastewise Are Transforming Foodservice Sales

Foodservice sales teams are under pressure to move fast, stay relevant, and prove ROI. But the data they need to do that work—operator insights, menu trends, consumer behavior—is fragmented, outdated, or missing altogether. It’s no surprise that only 27% of manufacturers use third-party data to target customers, and even fewer feel confident using that data to find new prospects.

This gap isn’t just frustrating—it’s costly. Sales cycles stretch longer, lead quality stays murky, and strategy turns into guesswork.

That’s why we partnered with TELUS Consumer Goods, a trusted name in foodservice technology. Our new integration brings Tastewise’s AI-powered food intelligence directly into TELUS Sales Enablement, an end-to-end foodservice sales platform already supporting many of the industry’s most forward-thinking teams. Together, we’re delivering a smarter, faster, insight-rich sales system—built to help manufacturers and broker sales agencies outperform a fast-moving market.

Designed for the Way Sales Actually Work

In foodservice, your best opportunities are often hiding in plain sight—buried in fragmented operator data, siloed CRM fields, and menus that don’t surface in traditional tools. Sales teams need more than just static information; they need a live, connected view of who to target, what to say, and when to act. 

That’s where the TELUS and Tastewise integration comes in. It brings together real-time operator and menu intelligence and AI-driven lead prioritization in one streamlined platform—so teams can stop chasing data and start building personalized relationships that convert at scale.

Now, with real-time access to operator and menu data across commercial and non-commercial context— enriched with granular insights from hard-to-reach segments like K–12 and single-location restaurants—sales reps can confidently identify high-potential leads, track whitespace, and personalize their outreach at scale. TELUS Sales Enablement offers end-to-end visibility into accounts, trade promotion data, budgets, and performance, while Tastewise adds the layer of AI that brings market trends, operator insights, and consumer behavior into sharper focus.

By bringing real-time intelligence directly into the hands of sales teams, the integration shifts the role of data from something you interpret after the fact to something that actively drives your next move. It’s not just about knowing what’s happening—it’s about acting on it while it still matters. That’s how you close gaps faster, tailor pitches that land, and stay one step ahead in every conversation.

Built for Manufacturers Navigating Complexity

For manufacturers, this integration addresses a key operational challenge: connecting data to sales action.  Working across multiple categories, channels, and customer types means you need more than a dashboard. You need tools that anticipate what’s next and help your teams act on it.

Here’s what this looks like in practice:

• Accurate and precise targeting: Identify and prioritize the right operators using real-time menu and consumer data—including expanded visibility into K–12 and single-location foodservice.
• Faster execution: Reduce time spent switching tools and increase speed-to-market
• Cross-functional alignment: Sync innovation, sales, and marketing teams around shared intelligence—including product catalog mapping to maximize book of business.
• Continuous improvement: Use built-in performance tracking to close the loop between outreach and impact

It’s a system that doesn’t just inform—it accelerates.

Turning Insight Into Action

One of the most powerful outcomes of the integration is that it bridges the gap between insight and execution. With Tastewise’s Activate tools integrated in TELUS Sales Enablement, sales reps don’t just see trends—they use them. As performance data comes in, reps and managers gain visibility into what’s working, where to optimize, and what to do next. 

Meanwhile, internal teams and broker partners collaborate through shared dashboards and CRM access, streamlining communication and execution. Mobile-friendly design ensures everyone, whether in the office or the field, has access to what they need in real time.

Together this creates a continuous, connected system that supports everything from pipeline development to long-term customer relationships.

A Smarter Path Forward

Foodservice is evolving. Teams that move with the market, rather than react to it, will be the ones that lead. With this integration, TELUS and Tastewise are delivering more than a tool. We’re offering a new way of operating: connected, AI-augmented, and built around what sales teams need now.

Whether it’s surfacing insights on a school lunch trend or identifying which operator is most likely to convert this quarter, our joint solution equips foodservice teams with a competitive edge grounded in real-time intelligence and ready-to-go execution.