Consumer insights platform for food & beverage
The CONSUMER DASHBOARD is consumer insights software: it turns real consumer behavior into consumer intelligence you can act on, what your audience wants, why demand is shifting, and where the whitespace is, answered before your next planning cycle.
Trusted by 80% of the world’s leading food & beverage brands · since 2018
Gen Z is reframing protein as everyday energy, not gym fuel
Protein snacking conversations among 18-24s are up sharply year over year across social and recipe data, led by savory formats and on-the-go occasions. The motivation has shifted from fitness to sustained energy and satiety, opening a positioning gap most incumbent brands still miss.
See what your consumers want before the market does
The consumer analytics your team has been missing. The Consumer Dashboard connects social conversation, recipe data, menu signals and retail behavior into one live view of demand, so you know what is rising, who is driving it and why, without waiting on a research vendor.
Consumer behavior analytics, grounded in real signals
Track what people actually cook, order, post and buy, not survey recall. Every trend is built on observed consumer behavior across billions of moments.
Consumer intelligence, surfaced automatically
Rising ingredients, claims, occasions and audiences are detected and ranked for you, so the signal reaches your team before it hits the mainstream.
Audience-level consumer insights, built in
Break demand down by generation, diet, region and occasion to see exactly who is driving a trend and how to speak to them.
One consumer research platform, at scale
Run the same workflow across every category, market and audience. Each answer is specific. No manual data pulls or vendor wait times.
Powered by Tastewise’s real-time food data
Social posts, recipes, menus, reviews and retail signals flow through a validation engine that confirms every trend before it becomes consumer intelligence you can defend in the room, sourced evidence your team can stand behind, not black-box estimates.
The deepest food-data layer in the industry.
From a question to a decision-ready consumer insight
Three steps. One validated data layer. From a topic and audience to consumer intelligence you can take straight into planning.
Ask about a topic and audience
Tell the dashboard the category, trend or claim you are exploring and the audience you care about. It starts with your question, not a blank screen.
Pull real consumer behavior data
The Consumer Dashboard surfaces demand signals from social, recipe, menu and retail data, validated and ranked, with the audiences and occasions driving each one.
Get a decision-ready consumer insight
Receive a complete read on what is rising, who is behind it and why, with a clear recommendation you can act on, built on live consumer data.
Tastewise’s Consumer Dashboard vs traditional consumer research
Without the Consumer Dashboard
- Insights built on survey recall and stale panels
- Weeks of lead time for every research request
- No view of who is actually driving demand
- “We think consumers want this”
- One-off studies that age the moment they ship
With the Tastewise’s consumer dashboard
- Consumer insights from live behavior across billions of moments
- Answers in minutes, not weeks of vendor turnaround
- Demand drivers broken down by audience, occasion and market
- “Here’s who’s driving it and why, with evidence”
- One always-on platform, refreshed as demand moves
How brands shaping modern F&B decisions use Tastewise
From vendor studies to answers on demand.
Outsourced research. Weeks of lead time. Budget per question.
Outsourced research. Weeks of lead time. Budget per question.
From trend guesswork to demand you can prove.
Campaigns built on intuition and last year’s data.
Positioning grounded in live consumer behavior and audience data.
From gut-feel concepts to audience-validated ideas.
Concepts scored on opinion. Slow, expensive validation.
Ideas ranked on real demand signals across markets and audiences.
More AI agents for food & beverage teams
The Consumer Dashboard is one of the Tastewise agent family. Each runs on the same validated F&B data, from consumer behavior analytics to operator-level sell-in intelligence.
Marketing Agent
Build data-backed marketing strategies grounded in real consumer behavior and trend signals.
TradeShow Intelligence
Track competitor launches, innovation themes and buyer signals from industry events.
LTO Innovator
Design limited-time offers optimised for menu impact and consumer excitement.
Brand Navigator
Map brand portfolio health, competitive positioning and white space at a glance.
Blog Post Creator
Produce SEO-ready food editorial content backed by real trend and consumer signals.
Product Visualizer
Generate AI-rendered product imagery for concepts and campaigns before production.
Foodtok Growth Signals
Capture viral TikTok food moments and translate creator trends into activation ideas.
Recipe Innovation
Develop trend-grounded recipe concepts tuned for operator and retail channel fit.
Synthetic Survey Agent
Runs panels on-demand to validate concepts with target audiences.
Ready to see this dashboard in action?
80% of leading food brands use Tastewise to turn consumer signal into revenue. Book a session and get the Consumer Dashboard set up around your categories and your audiences.
FAQs about consumer insights
What is the Consumer Dashboard and how does it work as a consumer insights platform?
The Consumer Dashboard is a consumer insights platform that turns Tastewise data into decision-ready answers about demand. Ask about a category, trend, claim or audience, and the dashboard pulls live consumer behavior from social, recipe, menu and retail data, then validates and ranks it into a clear read on what is rising and why. It is a consumer insights platform built specifically for food and beverage: one workflow, a specific answer to every question, no vendor wait time.
How is the Consumer Dashboard different from traditional consumer research tools?
Traditional consumer research tools rely on survey recall, small panels and weeks of lead time. The Consumer Dashboard is a consumer research platform built on observed behavior: what people actually cook, order, post and buy across billions of moments. That means you see real demand as it moves, broken down by audience and occasion, rather than a snapshot of what a panel said months ago.
What should I look for in consumer insights software for food and beverage, and does the Consumer Dashboard qualify?
Look for three things: food-specific data depth (not generic market data), consumer intelligence built around audiences and occasions so insights are specific rather than category-generic, and an output that goes beyond a chart. You need the driver, the audience and a recommendation you can act on. The Consumer Dashboard is built around all three, powered by 1T+ structured F&B data points, 153M dishes and recipes, and 1.5B+ consumer conversations across 38 live markets.
How is the Consumer Dashboard different from a generic consumer analytics platform?
Most consumer analytics tools are built for horizontal retail with no food and beverage context. The Consumer Dashboard is powered by the Tastewise data foundation, covering 1.5B+ consumer conversations and 153M dishes across 38 markets, so every insight is grounded in real menu, recipe and social behavior relevant to food. It is food-specific consumer intelligence, not a general dashboard you have to interpret alone.
Can the Consumer Dashboard break consumer behavior analytics down by audience?
Yes. That is core to how the platform works. Every trend can be broken down by generation, diet, region and occasion, so you see exactly who is driving demand and how to speak to them. For brand and innovation teams, this turns consumer behavior analytics into targeting: the specific audience behind a rising signal, and the positioning that will land with them.
How does consumer intelligence work differently in food and beverage?
Food demand is behavior-driven and moves fast. Consumers do not tell a survey what they will crave next season, but they show it in what they cook, order and post. Consumer intelligence for food and beverage needs to read those signals: what is trending in a cuisine or claim, which audiences are driving it, and which occasions it fits. The Consumer Dashboard translates Tastewise data directly into that specific, audience-level read.
Is the Consumer Dashboard part of the broader Tastewise Marketplace?
Yes. The Consumer Dashboard sits alongside the Tastewise agent family and solutions across the Marketplace, from marketing and innovation to foodservice sell-in. It draws on the same Tastewise data foundation: 1T+ structured F&B data points, 1.5B+ consumer conversations, 153M dishes and recipes, and 38 live markets, powering every solution and agent across the platform.
