Tastewise NIQ

Sales data shows what moves. Now see why.

NIQ retail sales, read together with Tastewise consumer demand, in one view across the whole store. So you can explain what happened and act before the next cycle.

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Retail basket of food and beverage products
Tastewise · demand +58% YoY
NIQ · selling $412M PoS

Trusted by 80% of the world’s leading F&B brands · since 2018

  • Nestlé
  • PepsiCo
  • Kraft Heinz
  • Mars
  • Campbell's
  • Butterball
  • Violife
  • Waitrose
  • Givaudan
  • Kroger
  • TreeHouse
Retail sales challenges

By the time you know why, demand is moving again

Every week you watch your category, and your share, move up or down.

  • 01

    Disconnected data, consumer and sales data each tell a true story, but never in the same view.

  • 02

    Narrow visibility, you only see the categories you license, so the rest of the store stays invisible.

  • 03

    Slow decisions, teams stitch context from a patchwork of sources and still spend days explaining what already happened.

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Retail sales challenges
Built on two data foundations

One view, grounded in what people want and what they buy

Diagram connecting Tastewise consumer demand with NIQ retail sales
NIQ × Tastewise in action

What moved and why, in one view

NIQ retail sales together with the Tastewise consumer demand behind them, so the why sits right next to the how much, across the whole store. Two trusted signals give you the bigger picture, and the confidence to act.

Nuts: sales vs. demand
Last 12 months
NIQ sales −2% Tastewise consumer demand −2%
Demand peaked first
Illustrative
Sales Tracker by NIQ <> Tastewise

Ways teams are putting it to work

Market assessment

Is my category growing, and is demand moving with it or against it?

Distribution opportunities

What is actually carrying sales, and what is coming up behind it?

Trend validation

Is this real beyond my category, and who is driving it?

Category expansion

Which nearby categories have consumer momentum to expand into?

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Frequently asked questions

01 Is this available on my current Tastewise plan?
No, it’s a separate commercial agreement, contracted independently of your existing Tastewise subscription.
02 How is this priced?
Talk to your Tastewise contact about pricing.
03 What NIQ data is included?
Total US, Total Food & Beverage retail measurement, delivered annually on a latest-52-weeks basis: dollar sales, units, %ACV distribution, velocity, and average unit price, at UPC level.
04 Does this replace my existing NIQ subscription?
No. It’s designed to sit alongside your existing NIQ relationship, bringing the data into the Tastewise workflow for a combined view.
Tastewise NIQ

Sales data shows what moves. Now see why

Request a demo