GLP-1-Friendly Foods: How Brands Like Conagra & Supergut Are Leading the Way
The food industry is shifting to meet the needs of a growing market—GLP-1-friendly foods. With millions of people using weight-loss drugs like Ozempic and Wegovy, demand for high-protein meals and fiber-rich snacks is rising. A recent study found that over 9 million U.S. adults now take GLP-1 medications, changing how they eat and shop. To address this shift, brands like Conagra and Supergut are rolling out new products to support appetite control and balanced nutrition.
The GLP-1 trend in food & beverage
GLP-1 receptor agonists, including Ozempic, Wegovy, and Mounjaro, were originally developed to manage diabetes. However, they are now widely used for weight loss because they slow digestion, reduce cravings, and increase satiety.
How they impact appetite and food choices
People taking these medications eat less and focus on nutrient-dense foods that keep them fuller longer. This has driven demand for appetite-suppressing diets, where high-protein meals and fiber-rich snacks take center stage. Traditional snack foods and sugar-heavy options are losing ground to products designed for sustained energy and gut health.
How Conagra & Supergut are leading the way
Conagra’s new GLP-1-friendly label – why it matters
Conagra is the first major food company to launch a GLP-1-friendly foods label on 26 Healthy Choice frozen meals. These meals are designed to fit the eating habits of weight-loss drug users—high in protein, rich in fiber, and portion-controlled. By labeling these meals specifically for GLP-1 users, Conagra is setting a precedent for CPG brands looking to tap into this consumer base.
Supergut’s fiber-driven approach to appetite control
Supergut has taken a different approach, focusing on prebiotic fiber to help consumers naturally boost GLP-1 levels. Their shakes, bars, and GLP-1 Booster are designed to curb cravings, stabilize blood sugar, and support gut health. With fiber intake closely linked to increased GLP-1 production, Supergut is proving that food-based solutions can work alongside (or instead of) pharmaceuticals.
What makes a food product GLP-1-friendly?
High-protein & fiber-rich ingredients
For brands developing GLP-1-friendly foods, the key ingredients are:
- Protein (lean meats, legumes, dairy) to support muscle retention and keep consumers full.
- Fiber (whole grains, prebiotic blends) to aid digestion and promote satiety.
- Healthy fats (avocados, nuts, seeds) to provide energy without spikes in blood sugar.
- Low sugar and refined carbs to prevent sudden hunger spikes.
Formulation challenges & solutions
Developing foods that balance taste, texture, and nutritional benefits is a challenge. High-fiber products can be gritty, and high-protein items can be dense. Brands must use AI-driven insights to refine formulations that meet consumer expectations while maintaining appetite-suppressing diets.
Leveraging AI to develop winning products
Identifying consumer demand in real-time
AI-powered tools help brands track shifts in GLP-1-friendly foods demand. AI surveys, like those from Tastewise, provide real-time insights into what consumers are searching for, buying, and discussing online. This allows food companies to move quickly and launch products that align with market needs.
Optimizing flavors & textures with AI
AI is also helping brands refine product formulations. Platforms like Tastewise can analyze flavor trends, ingredient pairings, and recipe optimizations to ensure foods taste great while maintaining nutritional goals. One example is the Berry Nut Energy Bites—a fiber- and protein-packed snack that aligns with GLP-1-friendly needs.
Marketing strategies for GLP-1-friendly foods
Labeling & positioning – what works?
Consumers trust clear, transparent labeling. Conagra’s GLP-1-friendly badge is an example of smart marketing—calling out benefits without overwhelming the shopper. Other effective strategies include:
- “High in protein” and “fiber-packed” claims
- Callouts like “supports appetite control”
- Simple, digestible ingredient lists
Messaging to health-conscious consumers
CPG brands and retailers must emphasize the right benefits:
- Weight-loss supportive foods that fit into daily routines
- How high-protein meals aid satiety
- The role of fiber-rich snacks in gut health and digestion
- How these foods complement appetite-suppressing diets
FAQs
What defines a GLP-1-friendly food?
These foods are high in protein and fiber, portion-controlled, and designed to support digestion and satiety. They should minimize sugar and refined carbs to align with the eating patterns of GLP-1 users.
How can AI assist in product development?
AI helps brands analyze real-time consumer preferences, optimize formulations, and track ingredient trends. This allows companies to develop and market products faster based on what consumers actually want.
Are there regulatory considerations for marketing GLP-1-friendly foods?
Yes. While brands can highlight protein, fiber, and appetite-control benefits, they must avoid making medical claims. Terms like “GLP-1-friendly” must be backed by nutritional science rather than positioned as a weight-loss guarantee.
As GLP-1-friendly foods gain traction, brands must act fast. Conagra and Supergut are proving that high-protein meals, fiber-rich snacks, and weight-loss supportive foods are the future of health-driven food innovation. CPG brands and retailers that prioritize these trends—and use AI to refine their strategies—will lead in this evolving market.