The Future of Nutrition: Personalization for Hormone Balance, Hydration, and Micronutrient Optimization

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Givaudan_77eff91905

The Future of Nutrition: Personalization for Hormone Balance, Hydration, and Micronutrient Optimization

User responses 44,440
fruits and vegetables
Category Fruits And Vegetables
Survey Type Market Research
USA
Market USA
Audience All Audience

Top Insight

  • Respondents prefer personalized nutrition for weight management over other benefits.
  • Vitamins are the most important micronutrients respondents are interested in optimizing through their diet.
  • Lemon is the top flavor associated with hydration among respondents.
1.

What would motivate you to choose food and beverage products designed for personalized nutrition?

Insight
92%
More than average
respondents associated personalized nutrition with health goals.
92.74%
Health goals
Convenience
28.08%
816
Flavor preferences
5.3%
154
Price
5.02%
146
Brand trust
2.89%
84
2.

Which aspect of personalized nutrition interests you the most?

Insight
4.6X
More than average
consumers prefer personalized nutrition for weight management than for hydration optimization.
59.35%
Weight Management
Overall Health Optimization
47.16%
978
Hydration Optimization
12.78%
265
Micronutrient Intake
4.1%
85
3.

What factors do you consider when thinking about hormone balance in your health?

Insight
1.5X
More than average
Respondents associated hormone balance with supplements than with exercise and physical activity.
72.29%
Diet and nutrition
Supplements
38.32%
5,828
Sleep quality
37.97%
5,774
Exercise and physical activity
24.65%
3,749
4.

Which of the following micronutrients are you most interested in optimizing through your diet?

Insight
74%
More than average
consumers prefer to optimize their vitamin intake through their diet.
74.49%
Vitamins (E.g., B-complex, D, E)
Minerals (E.g., Magnesium, Zinc, Selenium)
49.25%
21,888
Antioxidants
47.97%
21,320
Omega-3 Fatty Acids
20.71%
9,203
5.

What are the trending ingredients and flavors associated with hydration?

Insight
1.8X
More than average
respondents associated hydration with lemon than with orange.
37.28%
Lemon
Coconut
31.38%
10,752
Watermelon
30.59%
10,480
Cucumber
25.3%
8,666
Orange
19.84%
6,796
Strawberry
18.16%
6,222
6.

Which of the following food and beverage products do you associate most with personalized nutrition?

Insight
2.1X
More than average
consumers prefer adding chicken to their personalized nutrition than adding olive oil.
37.15%
Chicken
Salad
31.42%
148
Yogurt
31.21%
147
Smoothies
31%
146
Avocado
28.87%
136
Olive oil
17.62%
83