NIQ
Your sales data shows what moved
Now see why
NIQ retail sales, read together with Tastewise consumer demand, in one view across the whole store. So you can explain what happened and act before the next cycle
Trusted by 80% of the world’s leading F&B brands · since 2018
Retail Sales Challenges
Every week you watch your category, and your share, move up or down. What the data doesn’t show is why.
Disconnected data, consumer and sales data each tell a true story, but never in the same view.
Narrow visibility, brands’ access to sales is confined to limited sets of categories, leaving the rest of the store invisible.
Slow decisions, teams stitch exports together by hand and still struggle to align the evidence.
One view, grounded in what people want and what they buy
NIQ Sales Tracker, what moved, and why, in one view
The NIQ Sales Tracker reads NIQ retail sales together with the Tastewise consumer demand behind them, so the why sits right next to the how much, across the whole store.
The exec summary reads the category for you: the pattern, where the opening sits, and the action to take to a buyer, before you scroll.
The flavors, claims and consumer needs carrying the category today, next to the ones climbing, so you can tell a safe bet from a rising one.
The Audiences view shows the shopper shift before it lands in your sales, so you can react while it still matters.
Every net-new SKU and the volume behind it, so you see whether an idea is still white space or a race.
Three ways teams put it to work
Market assessment: Is my category growing, and is demand moving with it or against it? Whether to invest behind the category, or defend it.
Distribution opportunities: What is actually carrying sales, and what is coming up behind it? What to take to the buyer, and what to let go.
Trend validation: Is this real beyond my category, and who is driving it? Whether to back the trend now, or wait.
Questions buyers ask before they buy
01Is this available on my current Tastewise plan?
No, it’s a separate commercial agreement, contracted independently of your existing Tastewise subscription.
02How is this priced?
Talk to your Tastewise contact about pricing.
03What NIQ data is included?
Total US, Total Food & Beverage retail measurement, delivered annually on a latest-52-weeks basis: dollar sales, units, %ACV distribution, velocity, and average unit price, at UPC level.
04Does this replace my existing NIQ subscription?
No. It’s designed to sit alongside your existing NIQ relationship, bringing the data into the Tastewise workflow for a combined view.
Two sources. One system you can act on.
Thanks — we’ll be in touch
Your Tastewise contact will reach out to set up your NIQ × Tastewise demo.
NIQ
Request a demo
See NIQ retail performance and the Tastewise consumer signal in one view.
