NIQ See it before it sells.
Prove it once it does.
NIQ now runs inside Tastewise’s agentic intelligence system, connecting what consumers want with what’s actually moving off the shelf, to deliver evidence you can act on.
Trusted by 80% of the world’s leading F&B brands · since 2018
Retail Sales Challenges
Connectivity and productivity gaps are slowing down category decisions today.
Disconnected data, consumer and sales data each tell a true story, but never in the same view.
Narrow visibility, brands’ access to sales is confined to limited sets of categories, leaving the rest of the store invisible.
Slow decisions, teams stitch exports together by hand and still struggle to align the evidence.
One view, grounded in what people want and what they buy
NIQ Sales Tracker, in one narrative you can act on
Our agentic intelligence system pairs NIQ retail performance with the Tastewise consumer signal automatically, so the “why” sits right next to the “how much”.
See consumer demand and sales in one harmonized view without matching data and spreadsheets.
Find opportunity and validate insights by looking at demand and sales across categories across the store.
Get a story with evidence you can take to your buyer.
Three ways teams put it to work
Market assessment: category and brand performance as NIQ measures it, against the consumer demand behind it.
Distribution opportunities: build the assortment case for a buyer on two sources, not one.
Trend validation: Tastewise flags rising categories, claims and flavors; NIQ confirms they’re already converting into dollars before you innovate.
Questions buyers ask before they buy
01Is this available on my current Tastewise plan?
No, it’s a separate commercial agreement, contracted independently of your existing Tastewise subscription.
02How is this priced?
Talk to your Tastewise contact about pricing.
03What NIQ data is included?
Total US, Total Food & Beverage retail measurement, delivered annually on a latest-52-weeks basis: dollar sales, units, %ACV distribution, velocity, and average unit price, at UPC level.
04Does this replace my existing NIQ subscription?
No. It’s designed to sit alongside your existing NIQ relationship, bringing the data into the Tastewise workflow for a combined view.
Two sources. One system you can act on.
Thanks — we’ll be in touch
Your Tastewise contact will reach out to set up your NIQ × Tastewise demo.
NIQ Request a demo
See NIQ retail performance and the Tastewise consumer signal in one view.
