Consumer Survey: GLP-1-Friendly Foods & Weight Management Trends

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Consumer Survey: GLP-1-Friendly Foods & Weight Management Trends

User responses 69,838
sweet and savory snacks
Category Sweet And Savory Snacks
Survey Type Market Research
USA
Market USA
Audience All Audience

Top Insight

  • Weight management is the most popular health claim associated with GLP-1 medications like Ozempic and Wegovy.
  • Respondents prefer prebiotic or gut health foods more than other attributes for supporting weight management.
  • Respondents associated GLP-1 with beverages more than with other products.
1.

Which of the following functional health claims do you seek the most when consuming GLP-1 medications like Ozempic and Wegovy?

Insight
92%
More than average
respondents prefer consuming GLP-1 medications like Ozempic and Wegovy for weight management.
92.65%
Weight management
Weight management
92.65%
10,024
Weight loss drugs
82.36%
8,911
Blood sugar
34.7%
3,754
Gut health
21%
2,272
Metabolism
17.6%
1,904
Energy
16.8%
1,818
2.

What types of GLP-1-friendly snacks do you prefer?

Insight
3.2X
More than average
consumers associated GLP-1 with yogurt than with protein bars.
57.4%
Yogurt
Yogurt
57.4%
128
Almond
28.25%
63
Peanut
28.25%
44
Protein bar
17.49%
39
Granola
6.73%
15
3.

What key attributes do you look for in foods that support weight management?

Insight
2.7X
More than average
respondents prefer prebiotic or gut health foods for supporting weight management than low-carb foods.
60.17%
Prebiotic Or Gut Health Benefits
Prebiotic Or Gut Health Benefits
60.17%
42,024
Clean-label Or Natural Ingredients
38.06%
26,581
High In Protein
26.17%
18,279
Low In Carbs
21.93%
15,312
Portion-controlled Servings
9.94%
6,941
High In Fiber
5.57%
3,887
Low In Sugar
4.83%
3,376
4.

Where do you primarily purchase products that support weight management?

Insight
50%
More than average
consumers prefer to purchase products that support weight management online.
50.96%
Online (Amazon, Brand Websites, Subscription Boxes)
Online (Amazon, Brand Websites, Subscription Boxes)
50.96%
15,304
Health-focused Retailers (Whole Foods, Sprouts, Etc.)
48.62%
14,602
Grocery Stores/supermarkets
13.8%
4,145
Meal Delivery Services
9.04%
2,714
Convenience Stores/gas Stations
1.65%
496
5.

What types of new GLP-1-friendly products are you interested in?

Insight
6.5X
More than average
respondents prefer GLP-1 beverages than GLP-1 plant based foods.
69.48%
Beverages
Beverages
69.48%
1,630
Meals
46.25%
1,085
Plant based
10.57%
248
Desserts
3.45%
81
6.

What concerns, if any, do you have about GLP-1-friendly labeled foods?

Insight
5X
More than average
consumers associated GLP-1 foods with higher prices than with limited availability in stores/restaurants.
61.58%
Higher Price Point Compared To Regular Options
Higher Price Point Compared To Regular Options
61.58%
125
Taste And Texture Differences
26.11%
53
Limited Availability In Stores/restaurants
12.32%
25
7.

What types of GLP-1-friendly meals do you prefer?

Insight
69%
More than average
reespondents prefer GLP-1 snacks.
69.12%
Snacks
Snacks
69.12%
647
Breakfast
25.85%
242
Dinner
21.15%
198
Lunch
19.02%
178
Brunch
1.71%
16
8.

What types of GLP-1-friendly products would you be most interested in seeing more of?

Insight
15.5 X
More than average
consumers associated GLP-1 products with meal kits designed for weight management than with high-protein snacks.
97.17%
Meal Kits Designed For Weight Management
Meal Kits Designed For Weight Management
97.17%
4,469
High-protein Snacks (Bars, Shakes, Yogurts)
6.26%
288
Functional Beverages (Prebiotic/protein Drinks)
5.57%
256
Fresh Grab-and-go Meals (Salads, Wraps, Bowls)
1.85%
85
Restaurant Menu Items
0.93%
43
Ready-to-eat Frozen Meals
0.87%
40