From concept to product, faster than ever before

With our end-to-end consumer data platform, we have created a seamless process to maximize your market impact while minimizing time to market

Discover
1
Analyze
2
Research
3
Validate
4
Engage
5
Conceptualize
6
Strategize
7
Write / Craft
8
Target
9
Trend Spotlight
10 (1)

+26.9%

rise in consumer interest in Wellness Snacks

within the Sweet and Savory Snacks category.

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Scroll down for the next step

To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Strategy
11 (1)

+26.6% YoY – Refreshing

+14.9X More YoY – Energy

+151.5% YoY – Hormone balance

 

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Strategy in the Content Agency.

Survey Agency
12

Wellness and Healthy Snack Preferences

created to help us determine what consumers think about Wellness Snacks

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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

New Product Development

Once you have the insights you need, use them to fine-tune existing projects or kickstart new ones in just a few clicks with New Product Development.

Consumption Moments

Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creation
15

Berry Almond Energy Bites

was our first concept choice

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Recipe Creator will generate recipes for you or your customers based on top industry trends.

Product Innovation
16

Deliciously crunchy and naturally sweet, perfect for on-the-go energy.

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The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Blog Ideator

Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
Read it here

Packaging Claims Generator
18

Deliciously crunchy and naturally sweet, perfect for on-the-go energy.

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise