From concept to product, faster than ever before
This is a deep dive into a fascinating new application to Wellness snack consumption. The concept goal is to create a new twist on traditional ways to consume snacks, particularly the Berry Almond Energy Bites.
In the Sweet and Savory Snacks category, we saw a 26.9% YoY rise in mentions of Wellness Snacks on social media
Schedule a demoTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Wellness snacks dishes:
+26.6% YoY
Refreshing
+14.9% More YoY
Energy
+151.5% YoY
Hormone balance
Schedule a demoOnce you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about Mushroom Wellington, we used Survey Agency to survey over 123,000 people.
We discovered:
89% of consumers respondents prefer healthy snacks with fruit and vegetable ingredients.
2.1X more respondents consumers associated healthy snacks with vegan than with organic certifications.
Respondents prefer their wellness snacks for probiotic or gut health support
Wellness and Healthy Snack Preferences
Schedule a demoSurvey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
Discover a fresh take on wellness snacks with Berry Almond Energy Bites, reimagining how we fuel our day.
To capture the audience, TasteGPT generated the following one-liner: “Deliciously crunchy and naturally sweet, perfect for on-the-go energy..”
The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Wellness Snacks.
Schedule a demoNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Berry Almond Energy Bites was our first concept choice as it incorporated trending ingredients like Berry, which boasts a positive YoY change of 6.3 in social media discussion.
Schedule a demoRecipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Mushroom Wellington, Blog Ideator generated Discover the Power of Wellness Snacks: Fuel Your Body and Mind
Schedule a demoEngaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your Wellness snack concept shine, our generator crafted this packaging and claim:
“Deliciously crunchy and naturally sweet, perfect for on-the-go energy.”
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise