Wellness & Healthy Snacks Preferences

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Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Wellness & Healthy Snacks Preferences

User responses 123,621
sweet and savory snacks
Category Sweet And Savory Snacks
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Fruit and vegetables are the most popular ingredients in healthy snacks among respondents.
  • Respondents associated healthy snacks more with a vegan diet than with other diets.
  • Respondents prefer healthy snacks with minimal packaging over other types of packaging.
1.

Which of the following ingredients do you prefer in your healthy snacks?

Insight
89%
More than average
respondents prefer healthy snacks with fruit and vegetable ingredients.
89.52%
Fruit And Vegetable-based
Fruit And Vegetable-based
89.52%
110,663
Nuts And Seeds
57.36%
70,906
Superfoods
15.78%
19,510
Whole Grains
5.15%
6,367
Plant-based Protein (E.g., Pea Protein)
3.03%
3,746
2.

How important are the following factors in your choice of healthy snacks?

Insight
2.14X
More than average
consumers associated healthy snacks with vegan than with organic certifications.
63.13%
Vegan
Vegan
63.13%
36,838
Gluten-free
40.18%
23,447
Organic Certification
29.45%
17,186
Low Calorie
10.55%
6,158
Non-gmo Ingredients
5.06%
2,951
3.

What type of packaging do you prefer for healthy snacks?

Insight
2.4X
More than average
respondents prefer healthy snacks with minimal packaging than with biodegradable packaging.
45.27%
Minimal Packaging
Minimal Packaging
45.27%
206
Recyclable Materials
27.03%
123
Biodegradable Packaging
18.68%
85
Portable, Single-serving Packs
10.77%
49
Resealable Packaging For Freshness
7.69%
35
4.

Which health benefits do you prioritize in your snacks?

Insight
46%
More than average
consumers prefer snacks with probiotics or gut health support.
46.38%
Probiotic Or Gut Health Support
Probiotic Or Gut Health Support
46.38%
21,097
Fiber-rich
40.79%
18,556
High Protein
37.56%
17,085
Low Carb
17.3%
7,868
Low Sugar
9.15%
4,164
5.

How likely are you to try a new snack based on the following factors?

Insight
2.8X
More than average
respondents prefer to try new snacks based on positive online reviews or influencer endorsements than based on sustainable sourcing of ingredients.
70.12%
Positive Online Reviews Or Influencer Endorsements
Positive Online Reviews Or Influencer Endorsements
70.12%
13,371
Sustainable Sourcing Of Ingredients
24.48%
4,669
Innovative Flavor Combinations
7.04%
1,342
Low Environmental Impact Of Packaging
1.64%
312
Recommendations From Friends Or Family
0.26%
49