Coffee trend overview

Coffee is evolving, and so are the reasons we drink it. Whether it’s about flavor, function, or occasion, today’s coffee consumption is shaped by emerging preferences. With 37.42% of restaurants offering coffee on their menus, and a 9.95% YoY increase in social conversations, now is the time to align with what matters in the coffee sector.

Coffee trend

Trend overview

  • Social conversations about Coffee have by year-over-year
  • of U.S. restaurants offer Coffee dishes on their menus
  • The top consumer need driving Coffee consumption today is
  • Coffee is the most dominant dietary adaptation

Interested? Discover more

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Coffee Trend performance of

Monitor trend developments

Track how ingredients like coffee trend over time. Use real-time monitoring to understand flavor spikes, claim performance (like “sustainable” or “dairy-free”), and what’s triggering menu and product shifts in coffee. With Tastewise, this is no longer guesswork, it’s actionable.
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Ingredients & flavors for coffee

Espresso

Timeless and bold, espresso remains the core of most trending coffee experiences.

Latte

A canvas for personalization. Plant-based milks and functional add-ins like collagen are taking center stage.

Cappuccino

Still popular for its indulgent texture and morning comfort associations.

Cold Brew

Low-acid and high-refreshment. Perfect for the health-conscious and TikTok-friendly formats.

Mocha

A favorite among those looking for indulgence with a functional edge—chocolate leads the top coffee ingredients in 2025.

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Consumer behavior: when & why people order Coffee

Coffee today isn’t just a morning ritual. It's a mid-day snack, a gym companion, a wellness booster, or a moment of escape.
  • Peak times: mid-morning and mid-afternoon
  • Key drivers: energy, fitness, personal reward
  • Rising formats: coffee snacks, CBD-coffee, and subscription-based specialty brews
Top insight: Coffee is evolving from a beverage to a functional, snackable lifestyle experience, consumers want it to do more than just wake them up.

Global Coffee inspirations to watch

Your next winning dish could be inspired by Coffee variations from around the world. Use Tastewise to track global twists and localize them for your market.
  • Hawaij-spiced coffee from Yemen
  • Tahini coffee, rising in the Middle East and trending in North America
  • Plant-based global lattes like matcha, golden milk, and cardamom rose
  • Dalgona coffee, still in demand for its aesthetic and simplicity

These global variations are being reimagined for restaurant menus, frozen meals, and better-for-you retail offerings across the U.S. and beyond.

Top ingredients by popularity

Use this data to refine recipes or inspire new formats for Coffee that tap into functional needs or nostalgic comfort.

Top claims shaping F&B trend

These top claims are shaping product launches and menu positioning in the Coffee space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.

How to use Coffee data for menu innovation

Whether you're a chef, R&D lead, or brand marketer, Coffee data is your launchpad.

For Retail:

  • Build ready-to-drink formats using trending claims (e.g., CBD + mocha, plant-based protein cold brew)
  • Create coffee snacks, energy bites, and hybrid products (e.g., “coffee + collagen bites”)
  • Validate packaging claims with real consumer search and conversation data

For Foodservice:

  • Launch high-engagement LTOs with global spins. Think tahini lattes or cinnamon-cardamom cold brews
  • Use Tastewise’s AI to generate new formats that align with pantry stock and seasonal behaviors

For Content & Campaigns:

  • Match campaign messaging to dominant values like “natural”, “ethical sourcing”, or “functional indulgence”
  • Craft region-specific narratives using local consumption moments and sentiment

Coffee Trends in 2025: Analysis and Insights for the Food Industry

Coffee remains a staple in the food and beverage world, with 40.42% of restaurants offering it on their menus.

While social conversations around coffee have declined by 1.26% over the past year, the demand for coffee as a snack option is on the rise.

Veganism continues to be the leading dietary trend associated with coffee, signaling the ongoing growth of plant-based and dairy-free coffee innovations.

What is the latest trend in coffee?

Currently, one of the latest trends in coffee is the rise of specialty or third-wave coffee.

This refers to coffee that is produced, roasted, and brewed with high-quality standards, focusing on the individual characteristics of each coffee bean.

How many Gen Z drink coffee?

According to a study by the National Coffee Association, 48% of Gen Zers (those born between 1997 and 2012) drink coffee daily.

This is a significant increase compared to previous generations, with only 37% of millennials and 29% of Gen Xers reporting daily coffee consumption.

What are some popular types of coffee among Gen Z?

  • Cold brew: This type of coffee is made by steeping coffee grounds in cold water for an extended period, resulting in a smooth and less acidic taste.
  • Nitro coffee: Similar to cold brew but infused with nitrogen gas to give it a creamy texture and frothy head.
  • Pour-over coffee: Made by pouring hot water over coffee grounds placed in a filter, resulting in a clean and flavorful cup of coffee.
  • Specialty lattes: Beyond the traditional espresso and milk combination, specialty lattes, such as matcha or golden milk, have gained popularity among Gen Z for their unique flavors and health benefits.

Most popular coffee trends list:

  • Sustainable coffee: With growing environmental awareness, more consumers seek sustainably sourced coffee.
  • Plant-based milk alternatives: Dairy-free options like almond and oat milk are increasingly popular in coffee shops.
  • CBD-infused coffee: Combines the calming effects of CBD with coffee’s energy boost, appealing to health-conscious consumers.
  • Coffee Subscriptions: Many companies now deliver freshly roasted beans with details on their origin and flavor.
  • Dalgona coffee: This whipped instant coffee, made popular during the pandemic, remains a favorite among Gen Z for its simplicity and aesthetic.

Coffee as a Snack: A Rising Consumer Need

The growing preference for coffee as a snack highlights its versatility. Brands have a unique opportunity to create snackable coffee products that cater to busy, health-conscious consumers looking for energy-boosting options.

FAQs about coffee trends

  1. What is Tastewise?

    Tastewise is the GenAI-powered consumer data platform for the food and beverage industry. It enables food companies to move from idea to execution faster, unlocking real-time trend data across menus, social media, recipes, and eRetail.

  2. How does Tastewise help restaurants and cafés create better coffee offerings?

    We surface which coffee flavors, claims, and formats are rising in popularity. Our data helps menus stay relevant, from daily LTOs to multi-month innovation plans.

  3. What coffee trends can Tastewise predict for my market?

    From vegan whipped coffee in New York to MCT mocha in Seoul, we localize consumer trends so you can innovate precisely where your customers are.

  4. Can Tastewise help with coffee innovation for retail products?

    Absolutely. Our platform combines consumer signals with AI modeling to help food companies develop, validate, and position new coffee formats and claims, on-shelf or online.

  5. How do I use Tastewise Spotlight for coffee trends?

    Use Spotlight to explore trending ingredients, claims, and dishes in one click. It’s your gateway to trend validation, consumer behavior, and global market relevance.

  6. Does Tastewise offer a free trial?

    Yes. Tastewise offers a 14-day free trial with access to GenAI tools, trend data, consumer segmentation, and more.

Get free trend reports with Tastewise Insights

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