Sushi trend overview

Sushi Trends in 2025: Consumption and Growth

Sushi trends have seen a slight decline in social conversations, down by 6.49% over the past year.

Currently, 6.23% of restaurants feature sushi on their menus, with snack-sized sushi becoming a popular consumer need.

Surprisingly, vegan diets are gaining ground in sushi offerings, reflecting shifts toward plant-based variations.

What is the most popular type of sushi?

The most popular type of sushi is nigiri, which consists of a slice of raw fish atop a small bed of vinegared rice. It is often served with a dab of wasabi and soy sauce on the side.

What are the different types of sushi?

There are several different types of sushi, including:

• Nigiri: A slice of raw fish atop rice.
• Maki: Rolled sushi with the seaweed on the outside.
• Temaki: Hand-rolled sushi in a cone shape.
• Uramaki: An inside-out roll with rice on the outside and seaweed on the inside.
• Chirashi: Sushi rice topped with various ingredients, often served in a bowl.

Why is sushi so trendy?

Sushi is trendy because it offers fresh, healthy ingredients, a beautiful presentation, and a variety of flavors that appeal to diverse tastes.

Is sushi becoming more popular?

Yes, sushi is becoming increasingly popular around the world due to globalization and its appeal to both traditional and modern palates.

In addition, sushi has become more accessible in many countries through the rise of sushi restaurants and sushi bars.

The Evolution of Sushi Ingredients

Popular sushi ingredients like fish, rice, salmon, and tuna remain staples, but there is increasing exploration of options like avocado and algae.

These ingredients align with changing consumer preferences, especially the rising demand for sustainable and plant-based sushi choices.

FAQ

What are the main ingredients in sushi?

Sushi typically consists of vinegared rice, raw or cooked seafood, and vegetables. It may also include seaweed (nori), which is used to wrap certain types of sushi, like maki rolls.

Is sushi always raw?

No, not all sushi contains raw fish. Many types of sushi use cooked ingredients, such as shrimp, crab, or egg, or are vegetarian, featuring ingredients like cucumber, avocado, and tofu.