Sushi trends - consumption analysis and statistics 2025 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Sushi have by over the past year
- restaurants offer Sushi on their menus
- The fastest rising consumer need for Sushi is
- The dominating diet for Sushi is
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Trend performance of sushi
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with sushi over time
Most popular sushi dishes
Most popular sushi posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Sushi Trends in 2025: Consumption and Growth
Sushi trends have seen a slight decline in social conversations, down by 6.49% over the past year.
Currently, 6.23% of restaurants feature sushi on their menus, with snack-sized sushi becoming a popular consumer need.
Surprisingly, vegan diets are gaining ground in sushi offerings, reflecting shifts toward plant-based variations.
What is the most popular type of sushi?
The most popular type of sushi is nigiri, which consists of a slice of raw fish atop a small bed of vinegared rice. It is often served with a dab of wasabi and soy sauce on the side.
What are the different types of sushi?
There are several different types of sushi, including:
- Nigiri: A slice of raw fish atop rice.
- Maki: Rolled sushi with the seaweed on the outside.
- Temaki: Hand-rolled sushi in a cone shape.
- Uramaki: An inside-out roll with rice on the outside and seaweed on the inside.
- Chirashi: Sushi rice topped with various ingredients, often served in a bowl.
Why is sushi so trendy?
Sushi is trendy because it offers fresh, healthy ingredients, a beautiful presentation, and a variety of flavors that appeal to diverse tastes.
Is sushi becoming more popular?
Yes, sushi is becoming increasingly popular around the world due to globalization and its appeal to both traditional and modern palates.
In addition, sushi has become more accessible in many countries through the rise of sushi restaurants and sushi bars.
The Evolution of Sushi Ingredients
Popular sushi ingredients like fish, rice, salmon, and tuna remain staples, but there is increasing exploration of options like avocado and algae.
These ingredients align with changing consumer preferences, especially the rising demand for sustainable and plant-based sushi choices.
FAQ
What are the main ingredients in sushi?
Sushi typically consists of vinegared rice, raw or cooked seafood, and vegetables. It may also include seaweed (nori), which is used to wrap certain types of sushi, like maki rolls.
Is sushi always raw?
No, not all sushi contains raw fish. Many types of sushi use cooked ingredients, such as shrimp, crab, or egg, or are vegetarian, featuring ingredients like cucumber, avocado, and tofu.
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“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
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“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
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“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
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Saved On First Drafts
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In Consumer Engagement
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Frequently Asked Questions
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How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth.
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Why does Tastewise stand out from its peers?
Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.