Sushi trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Sushi have by year-over-year
- of U.S. restaurants offer Sushi dishes on their menus
- The top consumer need driving Sushi consumption today is
- Sushi is the most dominant dietary adaptation
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Sushi that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Sushi space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Sushi Trends in 2025: Consumption and Growth
Sushi trends have seen a slight decline in social conversations, down by 6.49% over the past year.
Currently, 6.23% of restaurants feature sushi on their menus, with snack-sized sushi becoming a popular consumer need.
Surprisingly, vegan diets are gaining ground in sushi offerings, reflecting shifts toward plant-based variations.
What is the most popular type of sushi?
The most popular type of sushi is nigiri, which consists of a slice of raw fish atop a small bed of vinegared rice. It is often served with a dab of wasabi and soy sauce on the side.
What are the different types of sushi?
There are several different types of sushi, including:
- Nigiri: A slice of raw fish atop rice.
- Maki: Rolled sushi with the seaweed on the outside.
- Temaki: Hand-rolled sushi in a cone shape.
- Uramaki: An inside-out roll with rice on the outside and seaweed on the inside.
- Chirashi: Sushi rice topped with various ingredients, often served in a bowl.
Why is sushi so trendy?
Sushi is trendy because it offers fresh, healthy ingredients, a beautiful presentation, and a variety of flavors that appeal to diverse tastes.
Is sushi becoming more popular?
Yes, sushi is becoming increasingly popular around the world due to globalization and its appeal to both traditional and modern palates.
In addition, sushi has become more accessible in many countries through the rise of sushi restaurants and sushi bars.
The Evolution of Sushi Ingredients
Popular sushi ingredients like fish, rice, salmon, and tuna remain staples, but there is increasing exploration of options like avocado and algae.
These ingredients align with changing consumer preferences, especially the rising demand for sustainable and plant-based sushi choices.
FAQ
What are the main ingredients in sushi?
Sushi typically consists of vinegared rice, raw or cooked seafood, and vegetables. It may also include seaweed (nori), which is used to wrap certain types of sushi, like maki rolls.
Is sushi always raw?
No, not all sushi contains raw fish. Many types of sushi use cooked ingredients, such as shrimp, crab, or egg, or are vegetarian, featuring ingredients like cucumber, avocado, and tofu.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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