Oreo trends - consumption analysis and statistics 2025 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Oreo trend

Trend overview

  • Social conversations about Oreo have by over the past year
  • restaurants offer Oreo on their menus
  • The fastest rising consumer need for Oreo is
  • The dominating diet for Oreo is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of oreo

Trend analysis over time and across social, menus and recipes

Monitor trend developments

Easily track popularity changes, sales statistics, industry trend analysis and trend developments

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Ingredients & flavors for oreo

The top established ingredients and/or flavors related to oreo that are experiencing positive growth

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Diets

The dietary references with oreo over time

Most popular oreo dishes

Most popular oreo posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Oreo: The Iconic Chocolate Sandwich Cookie

Oreos are classic sandwich cookies consisting of two chocolate wafers with a sweet, creamy filling in the middle. Known for their “twist, lick, and dunk” tradition, Oreos are enjoyed worldwide and have inspired countless recipes, from milkshakes to cakes. Oreos come in a range of flavors and limited-edition varieties, making them a popular snack for all ages.

A Cookie with Endless Variations

Oreo has expanded beyond its original flavor, offering varieties such as Double Stuf, Golden, and seasonal flavors, as well as collaborations in ice creams, shakes, and desserts.

FAQ

Are Oreos vegan?

Yes, in many countries, Oreos are vegan, as they do not contain animal products. However, checking the label is recommended, as ingredients may vary by region.

Do Oreos contain gluten?

Yes, traditional Oreos are made with wheat flour and contain gluten, though gluten-free Oreo varieties are available.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

Saved On First Drafts

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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