Strategic Innovation for CPGs

Launch Breakthrough Products Before Anyone Else

Capture demand early, build new categories, and lead the market with Tastewise Strategic Innovation.

See the Strategic Innovation solution in action

Trusted by

How it Works

Identify Whitespace

Discover unmet consumer needs and innovation gaps before competitors.

Capture Early Signals

Detect real behavioral trends before they peak—not just social media noise.

Continuous Validation

Custom AI workflows ensure your pipeline continues to match retailer and operator priorities, without assumptions.

What our customer are saying

There has never been a tool as widely adopted as Tastewise.

25%

more sales opportunities

more efficient innovation processes to boost sales

Tastewise helps us stand out in a saturated market

“The beauty of Tastewise is that you can use the data for so many different things. The idea that you can have a salesperson, an analytics person, an e-commerce person, a ‘Food Away from Home’ person – all using the tool and getting something out of it that addresses the need and their own business is pretty cool, and I don’t think we have any tools that have that sort of broad use.”

e005f273099b68b380f18a90505fd4a4666a4b5b

Norman McKay

Food Away from Home Marketing

Tastewise played a key role in bringing this product range to market.

25%

shorter launch time from 12 months to 9 months

£5

higher spend per basket from younger customers

Driving increased productivity and revenue

”We achieved a remarkably quick turnaround, launching the range within just 9 months, even with the complexity of a cross-category product line. Tastewise’s assistance in expediting our access to data and insights played a key role in bringing this range to market.”

Lizzie Conlon

Innovation Manager

Tastewise gives me some actual data to say yes

$1000

saving on concept testing per product

seconds to valuable insight

Turning Consumer Intelligence into Category Growth

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

Natalie Taake

Senior Innovation Manager, Kroger

Why do I like Tastewise? Because it gives me solutions.

$10M

annual sales through new product

7 months ahead

in innovation that boosted sales

Reinventing fruit snacks with Tastewise

”We used Tastewise in the past [for a] product called, Char-Fruiterie… What I like about [Tastewise]? Why do I like it? Because it gives me solutions.”