Strategic Innovation for CPGs

The AI Platform for Food Innovation

Launch breakthrough products before anyone else!
Capture demand early, build new categories, and lead the market with Tastewise — the AI platform for food innovation.

See the Strategic Innovation solution in action

Trusted by
KraftHeinz
PepsiCo
Ardent Mills
Kroger
McCormick & Company
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Kroger
Campbells
Nestle
Crunch Pak
Mars Food
Ferrero
Kellanova UK
Conagra Brands
Tetra Pak
KraftHeinz
PepsiCo
Ardent Mills
Kroger
McCormick & Company
butterball-brand-1 1
Kroger
Campbells
Nestle
Crunch Pak
Mars Food
Ferrero
Kellanova UK
Conagra Brands
Tetra Pak

Use Cases

Data-Driven Storytelling

Identify Whitespace

Discover unmet consumer needs and innovation gaps before competitors.

Fast & Easy Deck Creation

Capture Early Signals

Detect real behavioral trends before they peak—not just social media noise.

Customizable Pitch

Continuous Validation

Custom AI workflows ensure your pipeline continues to match retailer and operator priorities, without assumptions.

What our customer are saying

There has never been a tool as widely adopted as Tastewise.

25%

more sales opportunities

3x

more efficient innovation processes to boost sales

Tastewise helps us stand out in a saturated market

“The beauty of Tastewise is that you can use the data for so many different things. The idea that you can have a salesperson, an analytics person, an e-commerce person, a ‘Food Away from Home’ person – all using the tool and getting something out of it that addresses the need and their own business is pretty cool, and I don’t think we have any tools that have that sort of broad use.”

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Norman McKay

Food Away from Home Marketing

Tastewise played a key role in bringing this product range to market.

25%

shorter launch time from 12 months to 9 months

£5

higher spend per basket from younger customers

Driving increased productivity and revenue

”We achieved a remarkably quick turnaround, launching the range within just 9 months, even with the complexity of a cross-category product line. Tastewise’s assistance in expediting our access to data and insights played a key role in bringing this range to market.”

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Lizzie Conlon

Innovation Manager

Tastewise gives me some actual data to say yes

$1000

saving on concept testing per product

60

seconds to valuable insight

Turning Consumer Intelligence into Category Growth

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake

Senior Innovation Manager, Kroger

Why do I like Tastewise? Because it gives me solutions.

$10M

annual sales through new product

7 months ahead

in innovation that boosted sales

Reinventing fruit snacks with Tastewise

”We used Tastewise in the past [for a] product called, Char-Fruiterie… What I like about [Tastewise]? Why do I like it? Because it gives me solutions.”

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Ozgu Koc

SVP New Business & Product Development

Tastewise helps us bring trends to life

3x

the amount of innovation projects quarterly

8x

faster product development cycles

From Trend Spotting to Revenue Activation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon

Test Kitchen Specialist, Campbell Soup Company

Frequently asked questions

01.What is an AI platform for food innovation?

An AI platform for food innovation uses artificial intelligence to analyze large volumes of food-related data—like social media, menus, recipes, product launches, and consumer behaviors—to uncover emerging trends, unmet needs, and whitespace opportunities. It empowers teams across R&D, marketing, and strategy to make faster, more confident decisions grounded in real-world consumer signals.

02.How do food AI platforms help in developing new food products?

Food AI platforms, like Tastewise, guide product development by identifying early signs of consumer interest, revealing flavor and ingredient pairings, and validating ideas before launch. They help reduce guesswork by offering data-driven insights on what’s gaining traction, what’s fading, and how to position new products for relevance and demand.

03.How does AI help predict food trends and consumer preferences?

AI helps to predict food trends by continuously analyzing billions of data points across channels where consumers express preferences—like social platforms, restaurant menus, and home cooking trends. It detects behavioral shifts early and distinguishes between short-lived fads and meaningful, lasting demand patterns, helping teams stay ahead of the curve.

04.How do food AI platforms accelerate time-to-market for new food products?

By automating research and surfacing ready-to-use insights, food AI platforms drastically shorten the product development cycle. Teams can validate concepts quickly, refine go-to-market strategies with real-time consumer context, and reduce the lag between idea and shelf presence—leading to faster launches with greater market fit.

05.How does AI assist in sustainable food product innovation?

Tastewise AI supports sustainability by identifying rising interest in eco-conscious behaviors—like carbon labeling, upcycled ingredients, or plant-forward eating. It helps innovation teams respond with products that align with consumer values while maintaining appeal, ensuring sustainability isn’t a trade-off but a competitive advantage.

Ready to create your
next big win with
the AI platform
for food innovation?

Book a demo
Group 1597879496