GLP-1 Foods: The Next Giant Leap for F&B
How food & beverage brands can win in a changing consumer landscape
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In this Report:
- The GLP-1 Consumer Shift: How appetite suppression is reshaping — not eliminating — food demand
- The Rise of Functional F&B: Why high-protein, fiber-rich, and sugar-free foods are surging
- Key Growth Areas: The surprising return of carbs and the boom in functional snacking
- Actionable Strategies for Brands: How to reformulate, reposition, and own the GLP-1-friendly space
Consumer behavior is shifting — are you ready?
- GLP-1 users spend 6% less on groceries, but prioritize high-protein, fiber-rich, and sugar-free foods
- Traditional snacking is fading, while functional snacks and beverages are rising
- Carbs are making a comeback — bagels (+216% YoY) and tortillas (+212% YoY) are trending
- Sugar-free demand is up (+249% YoY) as consumers look for healthier alternatives
- Protein shakes (+95% YoY) and fiber-rich smoothies (+54% YoY) are replacing traditional snacks
- Functional foods that support satiety, metabolism, and gut health are winning
New Growth Areas for Food & Beverage
How Brands Can Stay Ahead
- Reformulate & Reposition: Highlight satiety, gut health, and functional benefits
- Capitalize on New Demand: Offer convenient, better-for-you meal solutions
- Own the Recipe Space: GLP-1-friendly meal ideas are an untapped opportunity