Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Demand Opportunities in the Content Agency.

Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Once you have the insights you need, use them to fine-tune existing projects or kickstart new ones in just a few clicks with New Product Development.

Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Now you have your product idea, you must look at how to sell it.
Concept Discovery will give you options for products and recipes for you or your customers based on top industry trends.

How do we ensure your product hits the right audience in the right way? Positioning Crafter.
This is where you position your products to maximize engagement with the right consumers.

Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
Read it here

Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.