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This is a deep dive into a fascinating new application to Hawaij consumption. The concept goal is to create a new twist on traditional ways to consume Yemeni Spice, particularly in Garlic Hawaij Roast Chicken. 

Discover
1
Analyze
2
Research
3
Strategize
4
Engage
5
Conceptualize
6
Write / Craft
7
Target
8
Trend Spotlight
37 (1)

In the Food Additives and Seasonings category, we saw a 29.55% YoY rise in mentions of Yemen Spice on social media

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Scroll down for the next step

To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.

Marketing Opportunities
38 (1)

The top claims around Hawaij spice dishes:

+190% YoY

Celebration

+117.5%  YoY

Attractive

+45%  YoY

Convenient

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.

Survey Agency
39 (1)

To uncover what consumers love about Hawaij, we used Survey Agency to survey over 200 people.

We discovered:
87% of respondents paired Hawaij with vegetable seasonings.
3X more consumers associated Hawaij with sweet flavors than with spicy flavors.

Respondents paired Hawaij with cardamom than with cumin.

Hawaij Spice Blend Survey

 

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Survey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.

Product Innovation
43 (1)

Add depth and warmth to every dish with Yemeni Hawaij which is a spice blend like no other

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The Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.

With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
41 (1)

Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Hawaij Spice.

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Now we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creator
42 (2)

Garlic Hawaij Roasted Chicken was our first concept choice as it incorporated trending ingredients like garlic, which boasts a positive YoY change of 49% in social media discussion.

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Recipe Creator will generate recipes for you or your customers based on top industry trends.

Blog Ideator
44 (3)

 

Next, to help build and discuss the growing interest in Mushroom Wellington, Blog Ideator generated Discover the Magic of Hawaij Spice Blend: A Healthy and Versatile Addition to Your Kitchen

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Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Packaging Claims Generator
45 (2)

To make your Hawaij Spice concept shine, our generator crafted this packaging and claim:

“Experience the rich flavors of Yemen with Hawaij Spice, perfect for both weekend feasts and weekday meals.”

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Now with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise