Q2 2025 Food and Beverage Trends Report

Real-time consumer trends shaping food innovation and brand growth in Q2 2025

 

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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Accenture
Ardent Mills
Cargill
Conagra Brands
Ferrero
Flora Food Group EU
Kellanova UK
Kroger
Mars Food
McCormick & Company
Post Consumer Brands
Tetra Pak
Ventura Foods
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Accenture
Ardent Mills
Cargill
Conagra Brands
Ferrero
Flora Food Group EU
Kellanova UK
Kroger
Mars Food
McCormick & Company
Post Consumer Brands
Tetra Pak
Ventura Foods
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In this report:

  • 62% of consumers are avoiding seed oils. Discover which oils are taking over
  • High-protein mentions are up 36% as protein becomes an everyday need
  • Functional beverages are booming, from mushroom drinks to probiotic sodas
  • Private label is gaining share. Learn how CPGs can win on relevance and trust
  • AI is entering the kitchen. See how 48% of restaurants are adopting it for scale and savings

  • Avocado oil is up 450% in interest. High-protein foods now dominate both menus and social media.
  • In Q2, wellness is not a trend. It is a requirement.
  • Milkshakes with adaptogens. Shirley Temples for adults. Global coffee mashups.
  • Consumers want new experiences without sacrificing the familiar.
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  • 48% of restaurants plan to onboard AI in 2025 to streamline operations.
  • Brands using real-time data already report faster go-to-market and up to 20% cost savings.