Matcha trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Trend overview

  • Social conversations about Matcha have increased by 28.68% over the past year
  • 6.31% restaurants offer Matcha on their menus
  • The fastest rising consumer need for Matcha is Snack
  • The dominating diet for Matcha is Vegan

Trend performance of matcha

Trend analysis over time and across social, menus and recipes

Trend data

Created with Highcharts 9.3.3DateValuesDec22Jan23Feb23Mar23Apr23May23Jun23Jul23Aug23Sep23Oct23Nov23Dec23Jan24Feb240%0.05%0.1%0.15%0.2%0.25%0.3%0.35%
Trendlinesocial-trendShare of discussion


The dietary references with matcha over time
Created with Highcharts 9.3.3VeganGluten FreePlant BasedDairy FreeDec22Jan23Feb23Mar23Apr23May23Jun23Jul23Aug23Sep23Oct23Nov23Dec23Jan24Feb2402468

Get free trend reports with Tastewise Spotlight

Discover new ingredients and dishes, understand consumer needs, and validate your ideas - all with beautiful, exportable data.
Use the messaging that speaks directly to your consumers to create impactful recipes that increase consumption frequency.
Cut down prospecting time by identifying and prioritizing restaurants by cuisine, location, prices and more.

Frequently asked questions about

Discover the insights that are most commonly searched for your query

Is Matcha trending?

Matcha is trending, with an increase of 28.68% in social discussions in the last year

Is Matcha trending in restaurants?

Matcha has increased in social conversations by 28.68 in the restaurant space and has a menu penetration of 6.31%

How many restaurants offer Matcha on their menus?

There are 66604 restaurants currently offering Matcha on their menu

What is the most popular recipe for Matcha in 2024?

'Green Tea Matcha Hot Chocolate Bombs' is the most popular recipe for April 2024

What are the top trending ingredients & flavor pairings for Matcha?

Strawberry, Soup, Latte, Berry, Pancake are the most trending flavors pairings for Matcha

Top Matcha dishes in restaurants?

Most popular dishes in restaurant social discussions Plum cake, Fajitas, Mandu, Paris brest, Toasted sandwich

What is the most trending diet for Matcha?

Vegan is the most trending diet for Matcha

Explore more categories, ingredients, and consumer needs

Discover the insights that are most commonly searched for your query