matcha Trends

Highlights

Top 4 restaurant dishesSee More Most popular matcha dishes in restaurants
#1MATCHA HORCHATA
True Food Kitchen (Austin, Texas)
#2MATCHA UDON NOODLE SOUP ONLY KAKE
Tsurumaru Udon Honpo (La, California)
#3GREEN MATCHA SMOOTHIE BOWL
Energize (Boston, Massachusetts)
#4MATCHA CHOCOLATE TRUFFLES CREPE
T-swirl Crêpe (Philadelphia, Pennsylvania)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with matcha
Restaurants Percentage of restaurants that serve matcha

0.53%

805 of 152,763 Restaurants
Online Recipes Percentage of all online matcha recipes

0.09%

1,512 of 1,593,361 Recipes

Overview

matcha Growth Over Time How matcha has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.050.10.150.20.250.30.350.40.450.50.55
Year Over Year MATCHA growth or decline vs one year ago
6.32%
Yearly Eating Frequency Average yearly consumption of matcha per consumer
2.24
Share of Plate The percentage of the average American diet that matcha represents
Eat in vs Eat out The popularity of matcha at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve matcha

0.53%

805 of 152,763 Restaurants
Online Recipes Percentage of all online matcha recipes

0.09%

1,512 of 1,593,361 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1green tea
43.57%
#2tea
27.88%
#3coffee
20.71%
#4smoothie
5.36%
#5espresso
2.48%
Fastest Rising beverages Ingredients
#1tea
23.94%
#2espresso
18.92%
Fastest Falling beverages Ingredients
#1smoothie
28.11%
#2green tea
25.98%
#3coffee
13.89%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
89.14%
#2ice
3.6%
#3almond milk
3.16%
#4salad
2.35%
#5eggs
1.53%
#6tacos
0.22%
Fastest Rising perishables and prepared Ingredients
#1tacos
#2eggs
19.33%
#3ice
14.84%
#4salad
10.99%
#5almond milk
3.06%
Fastest Falling perishables and prepared Ingredients
#1ice cream
10.83%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
33.2%
#2pastry
17.48%
#3cheesecake
11.5%
#4sugar
6.24%
#5waffles
5.59%
#6donuts
4.29%
#7toast
4.22%
#8bread
3.77%
#9crepes
3.7%
#10cookies
3.7%
#11candy
2.47%
#12chocolate cake
1.04%
#13brownies
0.97%
#14buns
0.65%
#15biscuits
0.58%
#16muffins
0.58%
Fastest Rising bakery and desserts Ingredients
#1biscuits
#2muffins
#3buns
86.80%
#4chocolate cake
80.35%
#5donuts
70.55%
#6bread
23.67%
#7crepes
22.97%
#8toast
19.46%
Fastest Falling bakery and desserts Ingredients
#1candy
49.44%
#2brownies
45.85%
#3pastry
31.86%
#4sugar
24.26%
#5cake
20.44%
#6waffles
12.4%
#7cookies
11.13%
#8cheesecake
5.11%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
68.99%
#2vanilla
13.05%
#3tapioca
8.01%
#4sesame
6.07%
#5ginger
3.88%
Fastest Rising spices and herbs Ingredients
#1tapioca
#2ginger
#3chocolate
2.18%
#4vanilla
1.54%
Fastest Falling spices and herbs Ingredients
#1sesame
15.44%
vegetables Trends Highlights the most popular vegetables ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1green gram
80.14%
#2ube
13.42%
#3spinach
4.29%
#4truffles
1.97%
#5avocado
0.18%
Fastest Rising vegetables Ingredients
#1truffles
#2ube
#3spinach
#4avocado
74.31%
Fastest Falling vegetables Ingredients
#1green gram
34.22%
dairy Trends Highlights the most popular dairy ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1milk
40.5%
#2cream
33.06%
#3cheese
26.45%
Fastest Rising dairy Ingredients
#1cheese
7.45%
Fastest Falling dairy Ingredients
#1milk
17.55%
#2cream
9.06%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Falling nuts and seeds Ingredients
#1coconut
3.38%
meat Trends Highlights the most popular meat ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
35.56%
#2bacon
30%
#3beef
17.78%
#4pork
16.67%
Fastest Rising meat Ingredients
#1pork
#2beef
#3chicken
#4bacon
12.15%
condiments Trends Highlights the most popular condiments ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1honey
51.11%
#2nutella
48.89%
Fastest Rising condiments Ingredients
#1nutella
14.51%
Fastest Falling condiments Ingredients
#1honey
2.36%
fruits Trends Highlights the most popular fruits ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
44.32%
#2blueberries
34.09%
#3passion fruit
21.59%
Fastest Rising fruits Ingredients
#1passion fruit
Fastest Falling fruits Ingredients
#1blueberries
12.02%
#2strawberries
7.56%
seafood Trends Highlights the most popular seafood ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1salmon
52.7%
#2fish
47.3%
Fastest Falling seafood Ingredients
#1salmon
48.47%
#2fish
19.02%
grains Trends Highlights the most popular grains ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oatmeal
Fastest Falling grains Ingredients
#1oatmeal
33.58%
alcohol Trends Highlights the most popular alcohol ingredients with matcha, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1rose
Fastest Rising alcohol Ingredients
#1rose
69.75%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose matcha compared to all other dishes
fitness
15.84%
clean eating
2.81%
snack
2.23%
Diets Over Time The dietary references with matcha over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1801.252.53.7556.257.58.751011.2512.5
  • vegan
  • clean eating
  • vegetarian
  • gluten free

Restaurant Analysis

A look at the most popular matcha dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve matcha

0.53%

Cuisine Penetration The most popular restaurant cuisine to feature matcha

coffee shop

20 %
matcha Pricing Analysis Average price of matcha across the variously priced restaurants, from cheapest to most expensive
$6.54$5.61$6.47$9.34$12.37AVG$$$$$$$$$$
Most Popular matcha Dishes The most notable variations of matcha served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Matcha Horchata True Food KitchenAustinTexas
#2 Matcha Udon Noodle Soup Only Kake Tsurumaru Udon HonpoLaCalifornia
#3 Green Matcha Smoothie Bowl energizeBostonMassachusetts
#4 Matcha Chocolate Truffles Crepe T-Swirl CrêpePhiladelphiaPennsylvania
#5 Matcha Milk Tea TIGER BITESBellevueWashington
#6 Matcha Ice Cream Pinwheel Garden Dumpling and Noodle BarJersey CityNew Jersey
#7 Matcha Key Lemon Pie Smoothie Bowl Town Center Cold PressedNorfolkVirginia
#8 Green Tea Matcha Genmai HARBS ChelseaNycNew York
#9 Red Bean Matcha Milk TIGER BITESBellevueWashington
#10 A Matcha Snowdae C Fruit LifeBostonMassachusetts
Menu Items How many total instances of matcha found in restaurants across the country
1,337
Dish Count Per Menu The average number of matcha variations on a restaurant's menu
1.66

Home Cooking

Highlighting the leading online matcha recipes and their penetration

Recipe Count How many online recipes exist for matcha
1,512
Used As Ingredient How many online recipes use matcha as an ingredient
1,452
Top Online Recipes The most notable variations of matcha recipes found online, and how they have performed over the past year
1

No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP] from A Squirrel in the Kitchen

2

Raw Matcha Brownies from Becomingness

3

No-Bake Matcha Cheesecake from Feasting on Fruit

4

Matcha Green Tea Waffles from Plating Pixels

5

Cacao Matcha Smoothie from Karissa's Vegan Kitchen

6

Matcha mint chocolate chia pudding from Choosingchia

7

Healthy Raw Matcha Green Tea Fudge from dessertswithbenefits.com

8

Healthy Matcha Green Tea Overnight Oats from dessertswithbenefits.com

9

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

10

Honey Coconut Matcha Latte from Catching Seeds