UK Fast Food Consumption Trends Survey
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UK Fast Food Consumption Trends Survey
User responses
1,205,888
Survey Type
Marketing
Audience
All audiences
Top Insight
- Respondents prefer consuming fast food at lunchtime over other mealtimes.
- Respondents associate the fast food category more with pizza than with other types of food.
- Light and fun is the most popular emotional state associated with fast food experiences.
1.
When do you typically consume fast food?
Insight
74%
More than average
respondents prefer to eat fast food at lunchtime.
74.1%
lunch
Lunch
74.12%
893,790
Late-night snack
10.5%
126,604
Breakfast
9.94%
119,825
Afternoon treat
5.45%
65,669
2.
What motivates your choice to eat fast food?
Insight
4.4X
More than average
consumers chose to eat fast food for convenience than for affordability.
37%
Convenience
Convenience
37.02%
127,614
Social occasion
25.73%
88,695
Lack of time to cook
18.21%
62,761
Craving something specific
10.77%
37,120
Affordability
8.26%
28,485
3.
Which fast food category do you prefer the most?
Insight
1.2X
More than average
respondents prefer pizza than sandwiches and wraps when choosing fast food.
25.4%
Pizza
Pizza
25.44%
216,160
Burgers and chips
20.19%
171,605
Sandwiches and wraps
20.15%
171,261
Fish and chips
18.1%
153,841
International cuisine (e.g., kebabs, sushi)
16.11%
136,876
4.
How do you typically order fast food?
Insight
58%
More than average
consumers prefer to order fast food in person at the restaurant.
58%
In-person at the restaurant
In-person at the restaurant
58.24%
69,333
Online via the restaurant's website
30.47%
36,280
Delivery apps (e.g., Deliveroo, Just Eat, Uber Eats)
8.39%
9,991
Drive-thru
1.88%
2,238
Phone call to order
1.02%
1,210
5.
What influences your choice of a fast food restaurant?
Insight
2.1X
More than average
Respondents chose fast food restaurants for reviews than for brand familiarity.
47.1%
Price and special offers
Price and special offers
47.12%
104,443
Reviews or recommendations
34.45%
76,358
Familiarity with the brand
15.77%
34,957
Menu variety
2.14%
4,733
Proximity to home or work
0.52%
1,150
6.
Which nutritional factors are most important to you when choosing fast food?
Insight
7.8X
More than average
consumers prefer choosing fast food with fresh ingredients than for high protein content.
53.9%
Fresh ingredients
Fresh ingredients
53.87%
110,691
Vegetarian/vegan options
34.23%
70,337
High in protein
6.91%
14,191
Low in calories
3.84%
7,892
Allergen information and transparency
1.15%
2,362
7.
What role does technology play in your fast food experience?
Insight
48%
More than average
respondents prefer to order fast food through apps.
48%
Ordering through apps
Ordering through apps
48.21%
12,411
Loyalty or reward schemes
48.12%
12,387
Using self-service kiosks
2.61%
673
Customising meals via digital menus
1.06%
273
8.
What improvements would you like to see in fast food offerings?
Insight
7.6X
More than average
consumers associated fast food with healthier menus than with affordability.
76.6%
Healthier menu options
Healthier menu options
76.57%
8,270
Focus on sustainability and eco-friendly packaging
11.38%
1,229
More affordable prices
9.98%
1,078
Clearer dietary labels
1.6%
173
Faster service
0.46%
50
9.
Where do you usually consume lunch fast food?
Insight
1.04X
More than average
respondents prefer consuming fast food for lunch at their workplace desk than on the go.
35.3%
At home during remote work
At home during remote work
35.33%
32,048
At my workplace desk
22.88%
20,754
On the go (walking/driving)
21.89%
19,856
With colleagues or friends out
19.89%
18,041
10.
In which situations do you turn to fast food?
Insight
46%
More than average
consumers prefer fast food when socialising with friends.
46.6%
When socialising with friends
When socialising with friends
46.62%
150,379
When celebrating
42.46%
136,975
When stressed
5.7%
18,381
When bored
4.49%
14,468
When running late
0.74%
2,379
