Boba trends - consumption analysis and statistics 2025 report
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Boba have by over the past year
- restaurants offer Boba on their menus
- The fastest rising consumer need for Boba is
- The dominating diet for Boba is
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Trend performance of boba
Trend analysis over time and across social, menus and recipes
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Diets
The dietary references with boba over time
Most popular boba dishes
Most popular boba posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Boba: The Sweet, Chewy Drink Sensation
Boba, also known as bubble tea, is a popular Taiwanese drink characterized by its chewy tapioca pearls and sweet, flavorful tea base. With endless customization options—from fruit teas to milk teas—boba has become a global phenomenon, beloved for its playful texture and interactive drinking experience.
A Customizable Drink for All Tastes
According to Tastewise data, boba continues to rise in popularity, especially among younger consumers seeking unique beverage experiences. Brands can capitalize on this trend by offering innovative boba flavors, healthier options with reduced sugar, or even plant-based milk alternatives to cater to evolving consumer preferences.
FAQ
What is boba made of?
Boba, also known as tapioca pearls, is made from tapioca starch, which comes from the cassava root. The pearls are cooked to a chewy texture and added to drinks like milk tea.
What drinks is boba commonly added to?
Boba is most commonly added to milk tea (bubble tea), fruit teas, and smoothies, providing a chewy texture that complements the drink.
Is boba gluten-free?
Yes, boba is gluten-free since it’s made from tapioca starch, a naturally gluten-free ingredient.
Adaptable consumer messaging that converts
“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”
Customer centricity from vision to execution
“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”
Scalable foodservice strategies that deliver
“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”
End to end process and project elevation
“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”
Pioneering trends before they hit mainstream
“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”
Optimised ROI, reduced spend: marketing done right
50% Increase
Saved On First Drafts
15% Reduction
In Content Production Costs
15x Increase
In Consumer Engagement
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Frequently Asked Questions
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What is Tastewise?
Tastewise is an AI-powered platform designed for the food and beverage industry. It analyzes vast amounts of real-world consumer data to provide actionable insights, recommendations and content that drive innovation, marketing, and sales strategies.
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How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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What is GenAI and how does it help companies innovate?
GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth.
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Why does Tastewise stand out from its peers?
Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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Does Tastewise offer a free trial?
Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.