Boba trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Boba trend

Trend overview

  • Social conversations about Boba have by over the past year
  • restaurants offer Boba on their menus
  • The fastest rising consumer need for Boba is
  • The dominating diet for Boba is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of boba

Trend analysis over time and across social, menus and recipes

Monitor trend developments

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Ingredients & flavors for boba

The top established ingredients and/or flavors related to boba that are experiencing positive growth

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Diets

The dietary references with boba over time

Most popular boba dishes

Most popular boba posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Boba: The Sweet, Chewy Drink Sensation

Boba, also known as bubble tea, is a popular Taiwanese drink characterized by its chewy tapioca pearls and sweet, flavorful tea base. With endless customization options—from fruit teas to milk teas—boba has become a global phenomenon, beloved for its playful texture and interactive drinking experience.

A Customizable Drink for All Tastes

According to Tastewise data, boba continues to rise in popularity, especially among younger consumers seeking unique beverage experiences. Brands can capitalize on this trend by offering innovative boba flavors, healthier options with reduced sugar, or even plant-based milk alternatives to cater to evolving consumer preferences.

FAQ

What is boba made of?

Boba, also known as tapioca pearls, is made from tapioca starch, which comes from the cassava root. The pearls are cooked to a chewy texture and added to drinks like milk tea.

What drinks is boba commonly added to?

Boba is most commonly added to milk tea (bubble tea), fruit teas, and smoothies, providing a chewy texture that complements the drink.

Is boba gluten-free?

Yes, boba is gluten-free since it’s made from tapioca starch, a naturally gluten-free ingredient.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

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15% Reduction

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15x Increase

In Consumer Engagement
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