Boba trends - consumption analysis and statistics 2024 report
Trend overview
- Social conversations about Boba have by over the past year
- restaurants offer Boba on their menus
- The fastest rising consumer need for Boba is
- The dominating diet for Boba is
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Trend performance of boba
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Diets
The dietary references with boba over time
Most popular boba dishes
Most popular boba posts from restaurants
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Boba: The Sweet, Chewy Drink Sensation
Boba, also known as bubble tea, is a popular Taiwanese drink characterized by its chewy tapioca pearls and sweet, flavorful tea base. With endless customization options—from fruit teas to milk teas—boba has become a global phenomenon, beloved for its playful texture and interactive drinking experience.
A Customizable Drink for All Tastes
According to Tastewise data, boba continues to rise in popularity, especially among younger consumers seeking unique beverage experiences. Brands can capitalize on this trend by offering innovative boba flavors, healthier options with reduced sugar, or even plant-based milk alternatives to cater to evolving consumer preferences.
FAQ
What is boba made of?
Boba, also known as tapioca pearls, is made from tapioca starch, which comes from the cassava root. The pearls are cooked to a chewy texture and added to drinks like milk tea.
What drinks is boba commonly added to?
Boba is most commonly added to milk tea (bubble tea), fruit teas, and smoothies, providing a chewy texture that complements the drink.
Is boba gluten-free?
Yes, boba is gluten-free since it’s made from tapioca starch, a naturally gluten-free ingredient.
Adaptable consumer messaging that converts
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Pioneering trends before they hit mainstream
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Frequently Asked Questions
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What is Tastewise?
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How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities. -
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GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth. -
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Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies. -
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