Boba trends - consumption analysis and statistics 2024 report
Trend overview
- Social conversations about Boba have by over the past year
- restaurants offer Boba on their menus
- The fastest rising consumer need for Boba is
- The dominating diet for Boba is
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Trend performance of boba
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Diets
The dietary references with boba over time
Top ingredients and consumer claims
Top ingredients by popularity
Top claims shaping F&B trend
Boba: The Sweet, Chewy Drink Sensation
Boba, also known as bubble tea, is a popular Taiwanese drink characterized by its chewy tapioca pearls and sweet, flavorful tea base. With endless customization options—from fruit teas to milk teas—boba has become a global phenomenon, beloved for its playful texture and interactive drinking experience.
A Customizable Drink for All Tastes
According to Tastewise data, boba continues to rise in popularity, especially among younger consumers seeking unique beverage experiences. Brands can capitalize on this trend by offering innovative boba flavors, healthier options with reduced sugar, or even plant-based milk alternatives to cater to evolving consumer preferences.
FAQ
What is boba made of?
Boba, also known as tapioca pearls, is made from tapioca starch, which comes from the cassava root. The pearls are cooked to a chewy texture and added to drinks like milk tea.
What drinks is boba commonly added to?
Boba is most commonly added to milk tea (bubble tea), fruit teas, and smoothies, providing a chewy texture that complements the drink.
Is boba gluten-free?
Yes, boba is gluten-free since it’s made from tapioca starch, a naturally gluten-free ingredient.
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Frequently Asked Questions
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What is Tastewise?
Tastewise is an AI-powered platform designed for the food and beverage industry. It analyzes vast amounts of real-world consumer data to provide actionable insights, recommendations and content that drive innovation, marketing, and sales strategies. -
How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities. -
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Why does Tastewise stand out from its peers?
Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies. -
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Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.