Understanding Gen Z’s Food & Beverage Preferences

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Understanding Gen Z's Food & Beverage Preferences

User responses 2,656,147
plant based alternatives
Category Plant Based Alternatives
Survey Type Market Research
USA
Market USA
Audience Gen Z

Top Insight

  • Respondents chose their food and beverages for their flavor and taste over other factors.
  • Respondents prefer quick and easy meals over other types of meals.
  • Natural food is the most popular type of food that aligns with specific diets.
1.

What factors most influence your food and beverage choices?

Insight
50%
More than average
respondents prefer to choose their food and beverages based on flavor and taste.
50.77%
Flavor And Taste Variety
Flavor And Taste Variety
50.77%
1,348,476
Convenience And Ease Of Preparation
50.57%
1,343,238
Health And Nutrition
40.53%
1,076,601
Price And Affordability
17.19%
456,715
Environmental And Ethical Considerations
6.79%
180,245
2.

What are the most important ethical claims when choosing food and beverage products?

Insight
8X
More than average
consumers associated food and beverage products with claims of local produce than with grass-fed claims.
49.9%
Local produce
Local produce
49.9%
294,052
Sustainability
27.58%
162,487
Food waste
25.22%
148,589
Recycling
10.84%
63,849
Home grown
9.65%
56,883
Grass fed
6.23%
36,739
3.

Which type of meals do you typically prefer?

Insight
3.3X
More than average
Respondents prefer quick and easy meals than comfort foods.
75.53%
Quick And Easy Meals
Quick And Easy Meals
75.53%
1,310,081
Comfort Food
22.32%
387,142
Protein-rich
22.32%
383,432
Global/international Flavors
22.11%
247,159
Plant-based Or Vegan
14.25%
143,820
4.

Where do you usually find inspiration for new foods to try?

Insight
75.53%
More than average
consumers prefer to find inspiration for new food from food influencers and chefs.
58.13%
Food Influencers And Chefs
Food Influencers And Chefs
58.13%
61,078
Recommendations From Friends And Family
21.23%
22,307
Online Food Blogs And Websites
15.38%
16,160
Supermarket Displays And Promotions
13.74%
14,440
Social Media
8.97%
9,427
5.

What types of food or beverages do you prefer that align with specific diets?

Insight
1.8X
More than average
respondents associated natural foods with specific diets than they do with organic food.
35.97%
Natural food
Natural food
35.97%
33,720
Plant-based food
34.59%
32,426
Low-carb food
25.71%
24,104
Gluten-free food
22.67%
21,258
Low-calorie food
20.34%
19,071
Organic food
19.65%
19,071
6.

How do you usually buy food and beverage products?

Insight
1.9 X
More than average
consumers prefer to buy food and beverage products through online grocery delivery than in-store shopping at supermarkets or grocery stores.
49.35%
Online Grocery Delivery Services
Online Grocery Delivery Services
49.35%
225,284
Farmers’ Markets Or Local Vendors
30.9%
141,058
In-store At Supermarkets Or Grocery Stores
24.7%
112,766
Convenience Stores Or Gas Stations
6.32%
28,867
Subscription-based Food Services
5.88%
26,823