Your Thoughts on Nutritional Labeling: Shaping Healthier Choices

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Your Thoughts on Nutritional Labeling: Shaping Healthier Choices

User responses 62,093
food additives and seasonings
Category Food Additives And Seasonings
Survey Type Market Research
USA
Market USA
Audience All Audences

Top Insight

  • Respondents prefer labels with natural claims more than those with other dietary information.
  • Respondents associated sustainability claims with labels more than with other ethical labels.
  • Emulsifiers and stabilizers are the most popular additives among respondents.
1.

Which dietary information do you prioritize the most on nutritional labels?

Insight
42%
More than average
respondents prefer natural claims on their nutritional labels.
42.76%
Natural
Natural
42.76%
7,393
Organic
33.9%
5,862
Vegan
28.78%
4,977
Gluten free
19.49%
3,370
Plant based
14.57%
2,519
Sugar free
12.04%
2,081
2.

What information on a nutritional label do you find most important?

Insight
8.2X
More than average
consumers prefer labels with macronutrient information than those with ingredients lists.
82.58%
Macronutrients (Protein, Fat, Carbohydrates)
Macronutrients (Protein, Fat, Carbohydrates)
82.58%
12,974
Calories
40.62%
6,382
Ingredients List
10.01%
1,572
Serving Size
7.45%
1,170
Sugar Content
3.33%
523
3.

What specific health benefits do you look for on nutritional labels?

Insight
2.8X
More than average
respondents associated nutritional labels with weight management than with anti-inflammatory benefits.
42.35%
Weight management
Weight management
42.35%
6,822
Energy
35.92%
5,786
Gut health
26.2%
4,221
Mental health
22.75%
3,665
Blood sugar
19.97%
3,217
Anti inflammatory
15%
2,416
4.

What type of nutritional labeling would help you make healthier choices?

Insight
54%
More than average
consumers prefer nutritional labels that include QR codes linking to detailed nutrition facts.
54.4%
Qr Codes Linking To Detailed Nutrition Facts
Qr Codes Linking To Detailed Nutrition Facts
54.4%
1,477
Clearer Portion Sizes
31.82%
864
Calorie Counts Displayed On The Front Of The Package
23.46%
637
Simplified Labels With Fewer Details
0.85%
23
5.

Which of the following additives are you most motivated to use?

Insight
5.4X
More than average
respondents prefer emulsifiers and stabilizers than artificial coloring.
63.07%
Emulsifiers And Stabilizers
Emulsifiers And Stabilizers
63.07%
39,165
Artificial Sweeteners
30.93%
19,207
Artificial Coloring
11.48%
7,127
Flavor Enhancers (E.g., Msg)
4.64%
2,882
Artificial Preservatives
2.39%
1,487
6.

Which of the following ethical labels do you prefer?

Insight
3.5X
More than average
consumers associated labels with sustainability claims than with recycling claims.
47.75%
Sustainability
Sustainability
47.75%
4,110
Local produce
29.08%
2,503
Food waste
19.87%
1,710
Recycling
13.35%
1,149
Biodynamic
6.31%
543
Biodegradable
5.3%
456
7.

What would make additive labeling more helpful for you?

Insight
75%
More than average
respondents prefer labels that list the source of the additive.
75.89%
Listing The Source Of The Additive (E.g., Plant-based Or Synthetic)
Listing The Source Of The Additive (E.g., Plant-based Or Synthetic)
75.89%
3,194
Adding Icons Or Visuals For Quick Understanding
22.83%
961
Highlighting Potentially Harmful Additives
2.16%
91
Including A Description Of The Additive’s Purpose
0.67%
28
Using Plain Language (E.g., "Natural Coloring" Instead Of "E160a")
0.17%
7