Viral TikTok Drinks & Beverage Trends
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Viral TikTok Drinks & Beverage Trends
User responses 23,541
Survey Type Marketing
Audience All Audiences
Top Insight
- Respondents prefer trying TikTok drinks for their visual appeal over other reasons.
- Respondents associated a TikTok viral drink with striking visuals and color combinations over other reasons.
- Instagram Reels and Stories are the most popular way to discover viral beverage trends.
1.
Have you tried any of these trending TikTok drinks?
Insight
45%
More than average
respondents associated Tiktok drinks with cloud coffee.
45.8%
Cloud Coffee
Cloud Coffee
45.79%
1,321
Cortisol Cocktail
35.77%
1,032
White Peach Sangria
13.21%
381
Spicy Sauvy B
2.67%
77
Protein Iced Chai
2.56%
74
2.
What makes you most likely to try a trending TikTok drink?
Insight
2.1X
More than average
consumers prefer visually appealing TikTok drinks than easy-to-make recipes.
35.9%
Aesthetic and visual appeal
Aesthetic and visual appeal
35.88%
3,715
Health and wellness benefits
24.89%
2,577
Easy-to-make recipes
16.4%
1,698
Influencer recommendations or viral videos
15.26%
1,580
Unique and innovative flavours
7.58%
785
3.
In your opinion, what makes a drink “go viral” on TikTok?
Insight
5.8X
More than average
respondents associated a 'go viral' TikTok drink with striking visuals and color combinations than with the use of unexpected ingredients or twists.
52.6%
Striking visuals and colour combinations
Striking visuals and colour combinations
52.56%
699
Celebrity or influencer endorsements
18.72%
249
Easy-to-recreate tutorials
16.62%
221
Use of unexpected ingredients or twists
9.02%
120
Seasonal or “limited-time” hype
3.08%
41
4.
How do you usually discover viral beverage trends?
Insight
35%
More than average
consumers prefer to discover viral beverage trends through Instagram.
35.9%
Instagram Reels or Stories
Instagram Reels or Stories
35.95%
8,462
Friends or social media shares
33.51%
7,889
TikTok “For You” feed
18.92%
4,455
Youtube shorts or reviews
5.97%
1,405
Food and lifestyle blogs
5.65%
1,330
5.
When you see a new viral drink, what’s your typical next step?
Insight
17.8 X
More than average
respondents prefer to order at a café, bar, or restaurant when they see a new viral drink than they try to recreate it at home.
70%
I order it at a café, bar, or restaurant
I order it at a café, bar, or restaurant
70%
7,651
I save it for later but rarely make it
25.3%
2,765
I try to recreate it at home
4.17%
456
I just enjoy watching the videos
0.53%
58
