On-The-Go Beverage Innovation

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Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

On-The-Go Beverage Innovation

User responses 25,169
non alcoholic beverages
Category Non Alcoholic Beverages
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Coffee is the most popular on-the-go beverage among respondents.
  • Convenience is the most important factor for respondents when choosing an on-the-go beverage.
  • Respondents prefer their on-the-go beverage fortified with vitamins and minerals over other options.
1.

What type of beverage do you typically purchase for on-the-go consumption?

Insight
55%
More than average
respondents prefer coffee for on-the-go consumption.
55.09%
Coffee (Hot/cold Brew)
Coffee (Hot/cold Brew)
55.09%
13,865
Smoothie
36.2%
9,110
Tea (Iced/hot)
21.7%
5,461
Soda
5.9%
1,485
Energy Drink
3.83%
963
Sparkling Water (Plain/flavored)
1.84%
464
Sports Drink
0.87%
218
Bottled Water (Still/sparkling)
0.37%
94
2.

What is the most important factor for you when choosing an on-the-go beverage?

Insight
2.6X
More than average
consumers prefer choosing an on-the-go beverage for convenience than for taste.
76.85%
Convenience (Easy To Carry/consume)
Convenience (Easy To Carry/consume)
76.85%
12,281
Taste
28.84%
4,608
Price
9.44%
1,508
Brand Reputation
5.84%
933
Sustainability (Recyclable Packaging/etc.)
4.98%
796
Energy Boost
3%
480
Health Benefits (Low Sugar/calories/etc.)
2.17%
346
3.

What flavor profiles do you prefer in on-the-go beverages?

Insight
1.5X
More than average
respondents paired on-the-go beverages with fruity flavors than with creamy flavors.
68.8%
Coffee/mocha/caramel
Coffee/mocha/caramel
68.8%
14,187
Fruity (E.g., Berry, Citrus)
35.72%
7,365
Creamy (E.g., Vanilla, Latte)
23.27%
4,799
Tropical (E.g., Mango, Pineapple)
6.46%
1,332
Unsweetened/lightly Sweetened
3.4%
701
4.

What additional features would make an on-the-go beverage more appealing to you?

Insight
40%
More than average
prefer on-the-go beverages fortified with vitamins and minerals.
40.1%
Fortified With Vitamins Or Minerals
Fortified With Vitamins Or Minerals
40.1%
2,733
Smaller Portion Sizes (For Calorie Control)
39.66%
2,703
Reduced Sugar/calorie Options
24.56%
1,674
Functionality (E.g., Built-in Straw, Resealable Lid)
13.09%
892
Unique Flavor Combinations
1.23%
84
Keeps Beverage Hot/cold For Extended Periods
0.75%
51
5.

What are the most popular occasions associated with on-the-go beverages?

Insight
3.7X
More than average
respondents associated on-the-go beverages with Christmas with Halloween.
34.47%
Christmas
Christmas
34.47%
384
Picnic
29.71%
331
Mothers day
11.85%
132
Thanksgiving
11.4%
127
Halloween
9.25%
103
Back to school
8.44%
94