Consumer Behavior and Preferences for Healthy Juices

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Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Consumer Behavior and Preferences for Healthy Juices

User responses 26,526
non alcoholic beverages
Category Non Alcoholic Beverages
Survey Type Market Research
Audience All Audiences

Top Insight

  • Respondents prefer to drink healthy juices during lunch.
  • Respondents typically consume healthy juice at home.
  • Citrus juice is the most popular healthy juice among respondents.
1.

When do you typically consume healthy juices?

Insight
52%
More than average
respondents prefer drinking healthy juices during lunch.
52.64%
During Lunch
During Lunch
52.64%
2,735
Mid-morning As A Snack
50.04%
2,600
In The Evening As A Refreshment
11.43%
594
Early Morning Before Breakfast
4.29%
223
2.

Where do you typically consume healthy juices?

Insight
6.7X
More than average
consumers prefer to drink healthy juices at home than at the gym.
50.42%
At Home, While Relaxing
At Home, While Relaxing
50.42%
5,524
At A Café Or Juice Bar, Socially
32.3%
3,538
At Work, During Breaks
26.48%
2,901
At The Gym, Post-workout
7.43%
814
3.

With whom do you typically consume healthy juices?

Insight
5.1X
More than average
respondents associated the consumption of healthy juices with friends than with being alone.
59.93%
With Friends, During Get-togethers
With Friends, During Get-togethers
59.93%
3,138
With Family, As A Part Of Meals
48.72%
2,551
Alone, For A Personal Health Boost
11.61%
608
With Colleagues, During Work Breaks
1.3%
68
4.

Which is the most important meal to include healthy juices?

Insight
55%
More than average
consumers include healthy juices in their breakfast.
55.53%
Breakfast, To Start The Day Energized
Breakfast, To Start The Day Energized
55.53%
5,311
Lunch, To Complement A Balanced Meal
28.6%
2,735
Dinner, To Wind Down And Detox
27.47%
2,627
As A Snack, For An Energy Boost Between Meals
27.19%
2,600
5.

Which type of healthy juice do you prefer?

Insight
3.1 X
More than average
respondents prefer citrus juice than they do berry juice.
59.85%
Citrus Juice (Orange, Lemon, Grapefruit)
Citrus Juice (Orange, Lemon, Grapefruit)
59.85%
15,877
Tropical Juice (Pineapple, Mango, Coconut)
43.08%
11,427
Green Juice (Kale, Spinach, Cucumber)
20.49%
5,436
Berry Juice (Strawberry, Blueberry, Raspberry)
19.13%
5,075