Fast Food Consumption Trends Survey

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Fast Food Consumption Trends Survey

User responses 36,834

Category Savory Dishes

Survey Type Market Research

Market USA

Audience All Audience

Top Insight

Respondents prefer consuming fast food for dinner more than any other meal.
Respondents associate fast food with burgers and fries more than with any other fast food categories.
Convenience is the most popular motivation for respondents choosing fast food.

When do you typically consume fast food?

Insight

43X

More than average

respondents prefer to consume fast food for dinner.

43.68%

Dinner

43.68%

10,028

Lunch

43.14%

9,905

Snack

31.57%

7,248

Breakfast

25.27%

5,801

Brunch

3.78%

868

What motivates your choice to eat fast food?

Insight

3.3X

More than average

consumers prefer fast food for its convenience than for its affordability.

83.56%

Convenience

83.56%

14,186

Lack Of Time To Cook

53.25%

9,040

Affordability

25.18%

4,275

Craving Specific Fast Food Items

3.35%

569

Social Outings

1.03%

175

Which fast food category do you prefer the most?

Insight

3.2X

More than average

respondents associated fast food with burgers and fries than with pizza.

70.48%

Burgers And Fries

70.48%

25,961

Sandwiches And Wraps

27.36%

10,078

Pizza

21.98%

8,096

Ethnic Cuisine (E.g., Tacos, Sushi)

16.82%

6,197

Fried Chicken

12.27%

4,519

How do you typically order fast food?

Insight

40%

More than average

consumers order fast food through drive-thru.

40.12%

Drive-thru

40.12%

4,867

Delivery Via Apps (E.g., Doordash, Ubereats)

36.1%

4,379

In-person At The Restaurant

32.36%

3,926

Curbside Pickup

1.08%

131

What influences your choice of a fast food restaurant?

Insight

3.1X

More than average

respondents chose a fast food restaurant for its price and deals than for brand loyalty.

40.14%

Price And Deals

40.14%

5,895

Reviews Or Recommendations

34.47%

5,062

Proximity To Home Or Work

28.23%

4,146

Brand Loyalty

12.56%

1,844

Menu Variety

11.22%

1,648

Which nutritional factors are most important to you when choosing fast food?

Insight

9.5X

More than average

consumers associated fast food with protein than with whole grains.

83.15%

Protein

83.15%

6,760

Fiber

16.97%

1,380

Vitamins

15.69%

1,276

Minerals

10%

813

Whole grains

8.75%

711

Fat content

8.52%

693

What role does technology play in your fast food experience?

Insight

59X

More than average

respondents prefer ordering through apps when getting fast food.

59.07%

Ordering Through Apps

59.07%

166

In-app Customization Options

32.74%

Loyalty Or Rewards Programs

16.01%

Self-order Kiosks

4.27%

What is your favorite fast food restaurant?

Insight

3.6X

More than average

Consumers prefer McDonald's 3.6 times more than KFC.

65.48%

Mcdonald's

65.48%

9,534

Taco bell

18.74%

2,729

KFC

17.84%

2,598

Wendy's

16.87%

2,456

Subway

5.46%

795

Jack in the box

2.66%

795

What improvements would you like to see in fast food?

Insight

4.5X

More than average

respondents associated fast food with healthier menu options than with more affordable prices.

86.93%

Healthier Menu Options

86.93%

19,384

More Affordable Prices

19.17%

4,275

Greater Focus On Sustainability And Eco-friendly Packaging

5.31%

1,183

Faster Service

1.28%

285

10.

What could fast food restaurants do to make you visit more often?

Insight

82%

More than average

consumers prefer fast food restaurants that introduce healthier menu options.

82.43%

Introduce Healthier Menu Options

82.43%

19,384

Improve Speed And Accuracy Of Service

26.15%

6,149

Focus On Eco-friendly Packaging And Practices

5.03%

1,182

Provide More Customizable Meals

3.61%

849

Offer More Discounts And Loyalty Rewards

2.45%

577

Enhance Dining Ambiance And Cleanliness

0.86%

203