Consumer Opinions on Ultra-Processed Foods

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Consumer Opinions on Ultra-Processed Foods

User responses 228,746
food additives and seasonings
Category Food Additives And Seasonings, Sweet And Savory Snacks
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Snack time is the most popular time of day when respondents consume ultra-processed food.
  • Respondents associate unhealthy food with processed foods more than with other factors.
  • Respondents prefer high protein and fiber label claims in products more than other characteristics.
1.

When do you typically consume ultra-processed products?

Insight
68%
More than average
respondents prefer consuming ultra-processed products as snacks.
68.07%
Snack
Snack
68.07%
1,164
Breakfast
28.89%
494
Dinner
20%
342
Lunch
17.66%
302
Brunch
1.35%
23
2.

Which factors make you view a food product as unhealthy?

Insight
8.6X
More than average
consumers associated unhealthy foods with processed foods than with high sugar or sodium content.
83.93%
Processed Food Reputation
Processed Food Reputation
83.93%
4,507
Artificial Ingredients/preservatives
23.58%
1,266
High Sugar/sodium Content
9.66%
519
Lack Of Whole/natural Ingredients
1.56%
84
3.

What characteristics do you look for in food to consider it healthy?

Insight
1.9X
More than average
respondents prefer vegan food than plant-based food.
50.62%
Vegan
Vegan
50.62%
115,795
Natural
43.75%
100,065
Organic
31.97%
73,131
Plant based
26.33%
60,221
Gluten free
24.59%
56,252
Keto
13.87%
31,730
4.

Which label claims make you more likely to buy a product?

Insight
54%
More than average
consumers prefer products with high protein or fiber label claims.
54.26%
High Protein/fiber
High Protein/fiber
54.26%
1,809
Low Sugar/sodium
30.98%
1,033
All-natural
21.3%
710
No Artificial Ingredients
1.47%
49
5.

Where do you get most of your information about food and nutrition?

Insight
2.3X
More than average
respondents prefer getting information about food and nutrition from friends and family recommendations than from social media.
53.17%
Friends/family Recommendations
Friends/family Recommendations
53.17%
1,852
News Articles And Health Blogs
34.28%
1,194
Social Media
22.77%
793
Product Labels
1.23%
43