Tetra Pak: Streamlining Innovation with Tastewise

“Before Tastewise, we spent much time analyzing categories, reading reports, and building presentations. Now, with Tastewise, something that took a couple of weeks takes minutes. Tools like TasteGPT allow us to execute way, way faster.” – Diego Camacho, Tetra Pak Innovation Center Team

Before:

• Relied on traditional research methods (business insights, reports) to answer consumer-driven innovation questions.
• Time-consuming process involving weeks of analysis and presentation building.
• Difficulty in uncovering early trends and consumer sentiment.

After:

• Streamlined research process with Tastewise, reducing analysis time from weeks to minutes.
• Uncovered early consumer signals and trends for future-oriented product development.
• Developed innovative prototypes based on previously unknown consumer needs.

Introduction:

Tetra Pak, a leading packaging solutions provider for the food and beverage industry, prioritizes innovation to meet evolving consumer needs. Their Innovation Center tackles complex challenges across consumer trends, diverse categories, and the digital landscape. However, traditional research methods limited their ability to quickly gather consumer insights and identify emerging trends.

Challenge:

• Time-consuming research: Traditional methods required weeks of analysis and presentation building.
• Limited trend identification: Difficulty in uncovering early trends and consumer sentiment.

Why Tastewise:

• Unaided consumer insights: Tastewise provides unfiltered consumer responses, revealing true thought paths and subtle trends.
• Early trend capture: Ability to identify emerging trends before they become mainstream, fostering a “first-mover” advantage.
• Streamlined analysis: Tastewise’s platform and tools like TasteGPT significantly reduce analysis time.

Solution:

• Integrated platform: Tastewise seamlessly integrates into Tetra Pak’s existing innovation process.
• Faster analysis: In-depth analyses completed in minutes, freeing up valuable time and resources.
• Data-driven ideation: Consumer insights from Tastewise fuel the development of innovative prototypes.

Results:

The partnership with Tastewise yielded substantial benefits for Tetra Pak’s Innovation Center:

• Reduced Research Time: Analysis tasks that took weeks with traditional methods are now completed in minutes with Tastewise.
• Early Trend Identification: Tastewise allows Tetra Pak to capture early consumer signals and sentiment, enabling them to develop innovative solutions for future market needs.
• First-to-Market Advantage: By identifying emerging trends early, Tetra Pak can develop novel prototypes and value propositions, securing a first-to-market advantage.

Overall:

Tastewise aligns perfectly with Tetra Pak’s commitment to partnering with food and beverage producers. By uncovering early consumer signals and sentiment, Tastewise empowers Tetra Pak to develop innovative solutions that address the market’s evolving needs, ensuring they remain at the forefront of the food and beverage packaging industry.