Product Innovation
Find your next flavor or food product, validated by real-time data
Identify white spaces that will excite your consumers, and develop innovative products that appeal to your audience’s needs.
Millions of people in your focus group
Use billions of social interactions, along with the recipe and foodservice data, to generate beautiful and exportable reports on what, how, and why consumers cook, order, and eat.
Find the words consumers are looking for
Optimize naming, messaging, branding, and packaging with language that resonates with your audience.
Build your business case
Compare your ideas and concepts to quickly validate the most impactful ones. Export clean graphics to help communicate trends to your team.
Guide your innovation
How can you understand what drives consumer trends, then leverage that knowledge to support your innovation? Check out an example in our report on sauce and dressing trends.
