Flavorsum’s Flavorful Journey with Tastewise: A Taste of Innovation

“It’s a forward-looking resource that allows Food and Beverage manufacturers to create relevant connections with their innovations.” 

Photo Lisa Jackson | Marketing Director
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  • Needed to stay ahead of the competition.

  • Needed understanding of consumer preferences

  • Innovation to product was not fast enough

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  • Real-time insights into consumer preferences, allowing them to adapt to trends

  • The innovation process became faster and cheaper

  • Flavorsum gained a global perspective on flavor trends

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Introduction

In the ever-evolving food industry landscape, staying ahead is not just an advantage; it’s a necessity. For a significant player like Flavorsum, the quest to maintain a competitive edge led them to a groundbreaking partnership with Tastewise, a real-time consumer insights platform. Let’s delve into Flavorsum’s experiences with Tastewise, its challenges, why they chose it, the transformative solutions implemented, and the remarkable results achieved.

1

Challenge

The challenges in the food industry are as diverse as the flavors it offers. Flavorsum encountered three key hurdles that demanded innovative solutions:

  • Unraveling the Mystery of Consumer Preferences: Navigating the vast sea of consumer preferences is a challenging task. Flavorsum needed a real-time tool to decipher intricate patterns and trends.
  • Accelerating the Innovation Process: The traditional methods of concept development were time-consuming and costly. Flavorsum sought a solution that could streamline the innovation process without compromising quality.
  • Broadening the Scope of Consumer Feedback: Limited by conventional research methods, Flavorsum wanted to break free from the confines of small consumer groups and tap into the rich tapestry of millions of conversations happening globally.
2

Why Tastewise

Tastewise emerged as the beacon of innovation for Flavorsum, offering a comprehensive solution to their challenges. The advantages reaped from this partnership were transformative:

  • Real-Time Consumer Insights: Tastewise’s data-driven approach provided Flavorsum with unparalleled real-time insights into consumer preferences, allowing them to adapt swiftly to changing trends.
  • Streamlined Innovation Process: Flavorsum witnessed a paradigm shift in its concept development timeline. The efficiency gained through Tastewise allowed them to cut down on time and budget significantly.
  • A Global Perspective: By tapping into millions of online conversations, Tastewise empowered Flavorsum to understand local and global trends, broadening the horizons of innovation.
3

Solution

The collaboration between Flavorsum and Tastewise resulted in a revolutionized innovation process. Leveraging Tastewise’s platform, Flavorsum implemented three critical solutions:

  • Rapid Concept Development: Flavorsum slashed concept development time by two-thirds, thanks to the swift insights provided by Tastewise. What used to take weeks was now achieved in a matter of days.
  • Cost-Efficient Research: Tastewise’s data-driven approach saved time and proved to be more budget-friendly than traditional research methods, allowing Flavorsum to allocate resources more strategically.
  • Global Flavor Exploration: Tastewise’s extensive data pool enabled Flavorsum to explore and experiment with flavors inspired by diverse cultures and regions, enhancing its product portfolio.
4

Results

The collaboration between Flavorsum and Tastewise bore fruit, showcasing impressive results:

  • Vendor Approval and Product Development: A presentation fueled by Tastewise data secured Flavorsum a coveted spot as an approved vendor. The subsequent development of a new product proved the efficacy of the insights gained.
  • Consistent Success in Presentations: Flavorsum integrated Tastewise data into 181 presentations, leading to a consistent track record of success. The insights provided by Tastewise became an integral part of their storytelling.
  • Industry Recognition and Adoption: Flavorsum’s success story with Tastewise resonated within the industry, earning them recognition and admiration. The ease of use and predictive capabilities of Tastewise attracted other companies to explore its potential.

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