Flavorsum’s Flavorful Journey with Tastewise: A Taste of Innovation

“It’s a forward-looking resource that allows Food and Beverage manufacturers to create relevant connections with their innovations.” 

Photo Lisa Jackson | Marketing Director
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  • Needed to stay ahead of the competition.

  • Needed understanding of consumer preferences

  • Innovation to product was not fast enough

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  • Real-time insights into consumer preferences, allowing them to adapt to trends

  • The innovation process became faster and cheaper

  • Flavorsum gained a global perspective on flavor trends

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In the ever-evolving food industry landscape, staying ahead is not just an advantage; it’s a necessity. For a significant player like Flavorsum, the quest to maintain a competitive edge led them to a groundbreaking partnership with Tastewise, a real-time consumer insights platform. Let’s delve into Flavorsum’s experiences with Tastewise, its challenges, why they chose it, the transformative solutions implemented, and the remarkable results achieved.



The challenges in the food industry are as diverse as the flavors it offers. Flavorsum encountered three key hurdles that demanded innovative solutions:

  • Unraveling the Mystery of Consumer Preferences: Navigating the vast sea of consumer preferences is a challenging task. Flavorsum needed a real-time tool to decipher intricate patterns and trends.
  • Accelerating the Innovation Process: The traditional methods of concept development were time-consuming and costly. Flavorsum sought a solution that could streamline the innovation process without compromising quality.
  • Broadening the Scope of Consumer Feedback: Limited by conventional research methods, Flavorsum wanted to break free from the confines of small consumer groups and tap into the rich tapestry of millions of conversations happening globally.

Why Tastewise

Tastewise emerged as the beacon of innovation for Flavorsum, offering a comprehensive solution to their challenges. The advantages reaped from this partnership were transformative:

  • Real-Time Consumer Insights: Tastewise’s data-driven approach provided Flavorsum with unparalleled real-time insights into consumer preferences, allowing them to adapt swiftly to changing trends.
  • Streamlined Innovation Process: Flavorsum witnessed a paradigm shift in its concept development timeline. The efficiency gained through Tastewise allowed them to cut down on time and budget significantly.
  • A Global Perspective: By tapping into millions of online conversations, Tastewise empowered Flavorsum to understand local and global trends, broadening the horizons of innovation.


The collaboration between Flavorsum and Tastewise resulted in a revolutionized innovation process. Leveraging Tastewise’s platform, Flavorsum implemented three critical solutions:

  • Rapid Concept Development: Flavorsum slashed concept development time by two-thirds, thanks to the swift insights provided by Tastewise. What used to take weeks was now achieved in a matter of days.
  • Cost-Efficient Research: Tastewise’s data-driven approach saved time and proved to be more budget-friendly than traditional research methods, allowing Flavorsum to allocate resources more strategically.
  • Global Flavor Exploration: Tastewise’s extensive data pool enabled Flavorsum to explore and experiment with flavors inspired by diverse cultures and regions, enhancing its product portfolio.


The collaboration between Flavorsum and Tastewise bore fruit, showcasing impressive results:

  • Vendor Approval and Product Development: A presentation fueled by Tastewise data secured Flavorsum a coveted spot as an approved vendor. The subsequent development of a new product proved the efficacy of the insights gained.
  • Consistent Success in Presentations: Flavorsum integrated Tastewise data into 181 presentations, leading to a consistent track record of success. The insights provided by Tastewise became an integral part of their storytelling.
  • Industry Recognition and Adoption: Flavorsum’s success story with Tastewise resonated within the industry, earning them recognition and admiration. The ease of use and predictive capabilities of Tastewise attracted other companies to explore its potential.

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