How Crunch Pak Revolutionized Seasonal Snacking with Tastewise

“We used Tastewise in the past [for a] product called, Char-Fruiterie… What I like about [Tastewise]? Why do I like it? Because it gives me solutions.”

Ozgu Koc | SVP New Business & Product Development, Crunch Pak

Relied solely on historical data
Seasonal updates lacked direction
Struggled to innovate in a crowded adult-snacking market.

‘Celebrations’ and ‘family bonding’ were driving consumer choices.
6-8 months ahead in innovation that boost sales
$10MM annual sales through new product

Introduction

Crunch Pak, a leader in fresh-cut fruit snacks, was ready to break into the fast-growing adult snacking space. But seasonal products require more than freshness — they need cultural relevance. To reimagine what seasonal fruit trays could be, Crunch Pak turned to Tastewise — the GenAI-powered platform for food and beverage brands ready to act on what consumers want now.

Challenge

In a saturated snacking category, Crunch Pak faced three key hurdles:

Innovation lag from relying solely on past data
Seasonal offerings that failed to resonate with evolving consumer moments

Difficulty standing out in the adult health-snack market

Why Tastewise

Tastewise delivered more than data — it unlocked context. Crunch Pak gained access to:

Trend-backed insight into consumer occasions: Tastewise identified celebration and family bonding as powerful drivers of purchase behavior.
A platform for innovation at pace: By seeing what was gaining traction across home cooking, menus, and social media, Crunch Pak could move 6–8 months ahead of the curve.

Messaging and packaging cues to tap into seasonal relevance without missing a beat.

Solution

Armed with Tastewise insights, Crunch Pak turned a trend into a $10 million opportunity. They reimagined the charcuterie board — a rising consumer favorite — as the Charfruiterie Tray, blending indulgence with health in a snackable, shareable format. Strategic seasonal messaging kept it relevant year-round.