How Waitrose created a top selling, own-label dish using real-time consumer data
“If you’ve got an ingredient and you want to know how it’s being used, it’s so easy to access this insight with Tastewise.”
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Manually going through Instagram and menus was research-heavy
Validating product ideas took precious time, hindering innovation under tight deadlines.
Staying ahead of food trends was a challenge
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Taps into social media buzz to understand what shoppers truly crave.
Tastewise’s AI predicts trending ingredients and pairings
Curating on-point recipes by analyzing popular home-cooked dishes, boosting customer engagement.
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Introduction
Waitrose, a renowned British supermarket chain known for its high-quality food offerings, faced a challenge. Their innovation team needed to consistently develop exciting new own-label products while working with tight deadlines.
Challenge
The Waitrose innovation team needed to:
- Create dishes and concepts to inspire the culinary teams working on the supermarket’s own-label products
- Validate all new product ideas with actionable data while working under a tight schedule
Why Tastewise
Tastewise isn’t just another data platform; it’s a goldmine for food and beverage brands. It offers a powerful suite of AI features that empower companies like Waitrose to:
- Tastewise analyzes social media buzz to understand what excites customers. This allows Waitrose to tailor product development to current trends.
- Tastewise tracks ingredient popularity and flavor pairings, helping Waitrose stay ahead of the culinary curve.
- By analyzing popular home-cooked dishes, Tastewise reveals seasonal trends, allowing Waitrose to curate perfect recipe ideas for their customers.
Solution
Waitrose innovation team uses Tastewise to:
- Explore social media discussions to understand what excites their customers
- Use data on consumer needs to learn about dining occasions and seasonal food trends
- Find the most popular home-cooked dishes and curate newsletters with the perfect home-cooking concepts for their monthly reports
- Validate ideas that lead to future best-selling products
Results
The Waitrose innovation team was able to:
- Create successful products such as the classic creamy Basque cheesecake – a top-selling own-label dessert
- Save significant time on research by accessing insights quicker
- Successfully created widely-read monthly and seasonal internal newsletters based on real food and beverage trends
- Improve cross-functional collaboration with the chef teams and suppliers
Ready to revolutionize your brand with data-driven decision-making? Let’s talk.