How Waitrose created a top-selling dish with consumer data
“If you’ve got an ingredient and you want to know how it’s being used, it’s so easy to access this insight with Tastewise.”
Manually going through Instagram and menus was research-heavy
Validating product ideas took precious time, hindering innovation under tight deadlines.
Staying ahead of food trends was a challenge
Taps into social media buzz to understand what shoppers truly crave.
Tastewise’s AI predicts trending ingredients and pairings
Curating on-point recipes by analyzing popular home-cooked dishes, boosting customer engagement.
Introduction
Waitrose, a renowned British supermarket chain known for its high-quality food offerings, faced a challenge. Their innovation team needed to consistently develop exciting new own-label products while working with tight deadlines.
Challenge
The Waitrose innovation team needed to:
- Create dishes and concepts to inspire the culinary teams working on the supermarket’s own-label products
- Validate all new product ideas with actionable data while working under a tight schedule
Why Tastewise
Tastewise isn’t just another data platform; it’s a goldmine for food and beverage brands. It offers a powerful suite of AI features that empower companies like Waitrose to:
- Tastewise analyzes social media buzz to understand what excites customers. This allows Waitrose to tailor product development to current trends.
- Tastewise tracks ingredient popularity and flavor pairings, helping Waitrose stay ahead of the culinary curve.
- By analyzing popular home-cooked dishes, Tastewise reveals seasonal trends, allowing Waitrose to curate perfect recipe ideas for their customers.
Solution
Waitrose innovation team uses Tastewise to:
- Explore social media discussions to understand what excites their customers
- Use data on consumer needs to learn about dining occasions and seasonal food trends
- Find the most popular home-cooked dishes and curate newsletters with the perfect home-cooking concepts for their monthly reports
- Validate ideas that lead to future best-selling products
Results
The Waitrose innovation team was able to:
- Create successful products such as the classic creamy Basque cheesecake – a top-selling own-label dessert
- Save significant time on research by accessing insights quicker
- Successfully created widely-read monthly and seasonal internal newsletters based on real food and beverage trends
- Improve cross-functional collaboration with the chef teams and suppliers
Ready to revolutionize your brand with data-driven decision-making? Let’s talk.
