How Stephan & Brady used Tastewise to become an industry-leading marketing firm

“If you’ve got an ingredient and you want to know how it’s being used, it’s so easy to do that with Tastewise.”

Sarah Curry | Social Media Director & Strategist

Too much data and outdated reports made it difficult to uncover fresh trends.
Strategic decisions made without clear consumer understanding.
Presentations lacked real-time data to truly impress clients.

Streamlined process, deliverable and actionable insights quickly and efficiently.
Every move, from recipe creation to campaign pitches, is backed by consumer data.
Innovative ideas fueled by Tastewise insights lead to successful marketing campaigns.

Introduction

The food and beverage industry moves fast. For marketing agencies like Stephan & Brady, staying ahead of trends and crafting winning strategies is crucial. But traditional research methods were slow and yielded limited insights. Their search for a solution led them to Tastewise, a powerful tool that transformed their approach – and their success.

Challenge

As a strategic marketing agency, Stephan & Brady (S/B) needed:

A faster way to do food and beverage trend research
To make more strategic campaign decisions
To back up client pitches with easily understood, real-time data when presenting new campaigns
To identify opportunities in the food and beverage industry that will lead to successful marketing campaigns
To understand the consumer needs and motivations behind what people put on their plates, what they order, and how they cook

Why Tastewise

Tastewise’s real-time consumer data empowers Stephan & Brady to:

Make data-driven decisions leading to smarter planning
More successful campaigns,
Client pitches that resonate

Solution

Enhance the agency’s research abilities – Using Tastewise, Stephen & Brady are now able to be much more efficient with their research and find actionable insights faster.
Be a data-driven marketing firm – Backing every decision, idea, recipe, marketing pitch, or client communication with real-time consumer data positions Stephen & Brady as industry leaders.

Create winning marketing strategies – Stephan & Brady use Tastewise to get inspired and find innovative ideas for new marketing campaigns, content, and social media strategies for their clients.

Results

Before Tastewise, S/B spent a lot of time and effort on market research to create exciting recipes, content, and social media posts for their food and beverage industry clients. Using Tastewise, the agency is moving forward with:

Smarter long and short term planning – S/B are able to create long term and short term campaigns, content calendars, and marketing creative deliverables that drive success for their clients
Faster, more successful campaigns – The agency now saves valuable time on research by using Tastewise to access real-time consumer insights quicker

Ready to revolutionize your brand with data-driven decision-making? Let’s talk.