Violife’s 4X sales surge fueled by Tastewise insights

"The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business."

Photo (5) Rachel Waynberg | Senior Manager, Marketing, Foodservice
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  • Struggled with cold-calling, resulting in a low 10-15% conversion rate.

  • Hundreds of restaurants were contacted in a broad campaign, leading to a negative ROI.

  • Contacting hundreds of restaurants was a time-consuming process.

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  • Identified 4,000 qualified restaurant prospects

  • insights allowed Violife to target their ideal audience, boosting conversion rates to 40-50%.

  • Violife cut resource expenditure by 50%.

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Introduction

Violife by Upfield, a prominent name in the food industry, understands the imperative of remaining ahead in foodservice. To expand their foodservice business and amplify sales productivity, Violife aligned with Tastewise, the end-to-end GenAI platform for modern food & beverage brands.

1

Challenge

The foodservice sector demands nimble strategies to swiftly identify high-quality leads and ensure sales conversion. Violife set out to:

  1. Enhance the efficiency of their lead generation campaign.
  2. Achieve precision in targeting and engaging their ideal audience.
  3. Transform a negative campaign ROI into a resounding success.
2

Why Tastewise

Violife found the optimal solution in Tastewise, comprehensively addressing their challenges. By partnering with Tastewise, Violife gained:

  • Swift access to high-quality leads: Tastewise provided Violife with rapid access to valuable leads, facilitating precise targeting and engagement of their ideal audience.
  • Data-driven insights for strategic decision-making: Tastewise’s real-time bespoke insights empowered Violife to transform its approach, ensuring informed decisions throughout the lead generation and sales conversion processes.
3

Solution

Violife’s collaboration with Tastewise revolutionized their lead generation and sales conversion processes:

  • Enhanced lead generation efficiency: Tastewise’s platform identified 4,000 restaurant prospects accurately and efficiently.
  • Strategic targeting: Tastewise empowered Violife to precisely engage their ideal audience, reshaping their outreach strategy.
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Results

The partnership with Tastewise yielded significant results for Violife:

  • Achieved a 4X increase in sales productivity: Tastewise’s insights transformed negative campaign ROI into a resounding success, marking a significant improvement in sales conversion.
  • Saved valuable time and resources: Violife cut touchpoints by 50% by streamlining the lead generation process, ensuring a more efficient use of resources.
  • Stayed ahead of competitors: Violife efficiently identified and engaged with high-quality leads, maintaining a competitive edge in the dynamic foodservice industry.

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