Create the right offerings. Tell a powerful story.
Infuse consumer insights into every stage of your product’s lifecycle.
What Can the Tastewise CPG and Manufacturing Solution Do for You?
R&D
Develop a deep understanding of consumer motivations to better anticipate product successes.
Marketing
Tell the story of your product in language your consumers will understand; compel your target audiences to buy your products.
Sales
Enrich your sales pitch with the right market story for the right clients.
Manufacturing
Understand the relationship between your manufactured products and your consumers, and better position your offerings.
Tastewise for CPGs
Bringing the Power of Data to the Art of Food and Beverage
Traditional analytic tools are out of date. Focus groups and surveys don’t tell the full story of what your clients need and want – or where industry trends are heading.
With the Tastewise for CPGs solution, build your product and marketing strategies with real-time insights. Understand upcoming trends to inform your next product, and amp up your sales pitch with a real-time understanding of consumer motivations, pain points, and journeys. Become an industry leader, and offer custom, tailored insights into current and upcoming trends to your trusted clients.
70%
of CPG growth over the last year came from online channels
85%
of new CPG products fail
83%
of corporate executives use Big Data projects to build a competitive edge
The Tastewise solution generates critical, real-time insights tailored to the needs of top CPGs and manufacturers across the food & beverage industry.
Trend Synthesis Database
Explore menu mentions and social conversations in both restaurants and at home to discover trending ingredients and products.
Trend Drill-Down
Sort products and dishes to your needs – in both restaurant and home – to understand fast-trending consumer tastes in your segment
Consumer Connection
Uncover the “why” behind the biggest trends driving the industry and create a long-term strategy that speaks directly to your consumers
Time Saver
With easy-to-use reports, the Tastewise flavor solution is a one-stop-shop for understanding everything you need to know about product trends – quickly.
Ready to transform your food & beverage brand?
Create a free account to see how Tastewise can take your marketing, sales, and product innovation to the next level.
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