CPG Marketing Challenges in 2024: Strategies & Solutions

cpg marketing challenges
February 20, 20245 min
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Lauren Daniels Tastewise

CPG marketing challenges in 2024 will continue to evolve and present new obstacles for companies looking to stay competitive.

With the rise of e-commerce, changing consumer behaviors, and advancements in technology, CPG marketers will need to adapt to succeed in the future.

This article will explore the top challenges facing CPG marketers in 2024 and provide strategies and solutions to overcome them.

Understanding CPG Marketing: A Brief Overview

CPG marketing involves carefully planning and executing campaigns and initiatives to promote consumer-packaged goods.

CPG products have a significant impact on consumers’ daily lives, influencing their purchasing decisions and brand preferences. These products range from everyday essentials to luxurious indulgences. 

By employing effective techniques and focusing on the needs of consumers, marketers aim to establish strong bonds with their target audience, cultivating brand loyalty and facilitating long-term success.

CPG Marketing Challenges in 2024

Global inflation and economic uncertainty

The specter of inflation casts a shadow over the CPG industry, exacerbated by economic uncertainties and supply chain disruptions.

Brands must navigate the delicate balance of pricing strategies and cost optimization to mitigate the impact on consumer purchasing power.

Shifting consumer needs

CPG marketers must be swift to respond to the perpetually shifting preferences and behaviors of consumers.

It is crucial to stay up-to-date with changing consumer preferences and adapt product offerings accordingly to remain on par and retain market share.

Sustainability imperatives

This shift requires companies to rethink their product lifecycle – from sourcing of raw materials to packaging and distribution.

Successful CPG sustainability initiatives may involve investing in renewable energy, reducing waste through circular economy practices, and promoting transparency in supply chains.

By addressing these challenges head-on, CPG companies can not only meet the ethical expectations of their customers but also achieve long-term business sustainability.

Supply chain resilience

Building resilience in supply chains proves essential for mitigating risks and maintaining smooth operations in the face of disruptions.

Implementing proactive measures, such as diversifying sourcing channels and establishing strong contingency plans, strengthens supply chain resilience and reduces vulnerabilities.

Omnichannel complexity

The rapid growth of digital channels and online marketplaces brings about challenges in omnichannel marketing strategies.

Brands should adopt a comprehensive approach, smoothly blending digital and physical interactions to create consistent brand experiences and improve consumer engagement.

Strategic Solutions for CPG Marketers

To navigate these challenges, CPG brands must focus on:

Sustainability initiatives

Embracing sustainability practices enhances brand reputation and aligns with consumer preferences. From eco-friendly packaging to responsible sourcing, sustainability initiatives strengthen brand credibility.

Supply chain optimization

Building resilient supply chains is essential to mitigate risks and ensure smooth operations. Diversifying sourcing channels and implementing real-time visibility solutions enhance supply chain resilience.

Holistic omnichannel strategies

Integrating digital and physical channels creates consistent consumer experiences. By leveraging omnichannel strategies, CPG marketers enhance brand visibility and improve customer engagement.

Amidst these solutions, B2B platforms like Tastewise emerge as indispensable allies for CPG marketers. Tastewise, a GenAI-powered consumer data platform, offers a wide range of food intelligence insights to empower marketers in effectively navigating complexity with confidence and strategy.

Tastewise provides a variety of solutions tailored to meet the needs of organizations at different stages of innovation and execution.

Consumer and Market Insights

Tastewise offers comprehensive consumer and market solutions that allow CPG firms to foresee trends and successfully customize their products to meet changing demands.

Foodservice execution

Tastewise offers foodservice execution solutions that help CPG brands enhance their presence in foodservice channels, discover new business prospects, and stay ahead of competitors in the ever-changing foodservice industry.

Digital marketing

Tastewise’s digital and food content marketing solutions enable CPG brands to create focused and effective digital campaigns that connect with their desired audience, boosting brand recognition, interaction, and ultimately, sales.


A disruptive platform that entirely changes the way CPG brands innovate and develop products, drawing on the immense power of AI.

With TasteGPT, brands can enhance their product development, discover fresh flavor combinations, and stay at the forefront of market trends with remarkable efficiency and precision.

In facing the challenges of 2024, the CPG industry will require strategic foresight and adaptability to achieve success.

By leveraging data-driven insights, promoting sustainability, and enhancing supply chain resilience, CPG brands can effectively navigate challenges and capitalize on opportunities.


How can data-driven insights assist CPG marketers in overcoming the challenges?

Data-driven insights enable CPG marketers to make informed decisions, anticipate market trends, and customize their strategies to adapt to changing consumer preferences.

Through the use of data analytics, marketers can fine-tune campaigns, improve product offerings, and maintain a competitive edge in a rapidly changing marketplace.

What is the significance of sustainability initiatives in the future of CPG marketing?

Sustainability initiatives are becoming more and more important for CPG brands who want to establish brand trust and connect with consumers who care about the environment.

Through the adoption of sustainable practices like using environmentally friendly packaging and responsibly sourcing materials, brands can improve their reputation, stand out in the market, and meet the increasing demand for ethically produced goods.

How do B2B platforms like Tastewise contribute to the success of CPG marketers in 2024?

B2B platforms such as Tastewise provide valuable insights and solutions that are specifically designed to address the changing requirements of CPG marketers.

With Tastewise, marketers can confidently navigate complexity, drive innovation, and stay ahead of the competition. From consumer and market insights to foodservice execution and digital marketing strategies, Tastewise empowers marketers to make impactful decisions.

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