How Food Intelligence Transforms Menu Planning?

food intelligence
October 6, 20232 min
Lauren Daniels photo
Lauren Daniels Tastewise

Food intelligence is a game-changer, revolutionizing how restaurants plan menus. With fierce competition in the industry, standing out with unique menus is vital. It offers insights into customer preferences, trends, and ingredient availability.

This article discusses food intelligence, outlining its advantages and its impact on menu planning.

What is Food Intelligence?

Food intelligence refers to the collection and analysis of data on food consumption, preferences, and trends to gain insights into consumer behavior and the food market as a whole.

It encompasses understanding the journey of food from farm to fork, including production methods, supply chain logistics, and sustainability practices.

By leveraging technology such as big data analytics and artificial intelligence, food intelligence helps businesses make informed decisions about product development, marketing strategies, and inventory management, ensuring that consumer needs are met efficiently and effectively.

Advantages of Food Intelligence

Food intelligence offers several benefits to restaurants, including:


With food intelligence, restaurants can create customized menus based on customer preferences. For instance, by analyzing data from online ordering platforms or loyalty programs, they can identify each customer’s favorite dishes and make menu recommendations tailored to their tastes.

Seasonal Menu Planning

Food intelligence takes into account seasonal fluctuations in ingredient availability and customer demand. With this information, restaurants can plan menus that offer fresh, seasonal ingredients while meeting customer expectations.

Cost Optimization

By analyzing data on ingredient prices, food waste, and menu popularity, restaurants can optimize their costs. They can identify expensive or unpopular items and replace them with more cost-effective or popular options.

Competitive Edge

Food intelligence helps restaurants stay ahead of their competitors by offering unique and trendy menu items that attract customers and keep them coming back.

Staying ahead of emerging trends, fluctuating consumer needs, and tastes is essential for success. One of the crucial aspects of adapting to this is effective menu planning, which involves creating innovative, appetizing, and visually appealing dishes that cater to a diverse clientele.

However, with the amount of information and the changing preferences of consumers, the process of menu planning can be challenging. This is where food intelligence platforms like Tastewise come into play.

By using the power of real-time analytics, data-driven insights, and artificial intelligence, food intelligence is transforming the way culinary professionals approach menu planning.

Instead of relying solely on intuition and experience to create menus, restaurants, and other foodservice businesses can now leverage cutting-edge technology and contemporary data to predict consumer demands, capitalize on emerging trends, and better understand the tastes of their target audience.

How Food Intelligence Revolutionizes Menu Planning?

1. Identifying emerging menu trends with real-time analytics

Tastewise empowers businesses with real-time analytics that can help identify prevailing and upcoming trends in food and beverages.

Restaurant data collection and analysis can also reveal which menu items are popular and which ones are not, based on various sources, such as social media, search queries, and online reviews. This information can help businesses make informed decisions on menu trends and improve their offerings to attract more customers.

For example, a food intelligence platform can depict the popularity of plant-based dishes or specific flavors making their mark on the culinary scene.

With this information, restaurants can develop dishes that align with these trends, ensuring that their menus resonate with shifting consumer tastes.

This proactive approach can encourage customer retention, attract new guests, and differentiate a restaurant from competitors.

2. Personalizing menus to cater to diverse consumer needs

Modern consumers expect bespoke experiences, and the food industry is no exception. Personalized menus that cater to different dietary preferences and lifestyles can provide a unique selling point for restaurants, drawing in a wider range of clientele.

Food intelligence for menu development can help identify these diverse consumer needs and enable restaurants to adapt their offerings accordingly.

By analyzing a vast array of data, food intelligence platforms can provide insights into segment-specific consumer preferences, such as the growing demand for gluten-free options, vegan dishes, or low-carb meals.

Armed with this information, businesses can design menus that cater specifically to these consumer needs, positioning themselves as accommodating and conscious of various dietary requirements.

3. Enhancing ingredient choices and culinary techniques

Restaurant menus should not only cater to consumer preferences but also showcase the culinary prowess and innovation of their kitchens.

Food intelligence can aid in making informed choices about ingredients and culinary techniques that elevate a restaurant’s menu.

By gathering data-driven insights, restaurants, and CPG brands can stay ahead of food trends and identify unique ingredient pairings, popular flavor profiles, and innovative cooking techniques that appeal to consumer palates.

A food intelligence platform may reveal the recent rise in popularity of fermented foods or the use of unconventional cooking techniques such as sous-vide.

By incorporating these trends into their menus, restaurants can showcase their culinary know-how, creating memorable dining experiences that leave a lasting impression on guests.

4. Streamlining menu planning and decision-making processes 

Menu planning can be a complicated and time-consuming process, especially when considering the broad range of factors that influence customer menu choices.

Food intelligence can help simplify this process and make data-driven decisions regarding menu offerings.

By using a food intelligence platform, restaurants can access up-to-date analytics that inform their menu planning and decision-making processes.

Businesses can use consumer needs intelligence to optimize pricing strategies, identify best-selling items, and adapt portion sizes to better meet guest expectations.

This data-driven approach can streamline menu planning, reduce trial and error, and help increase overall profitability.

5. Reduce food waste

Food waste is a significant issue in the restaurant and CPG industry, but with food intelligence, restaurants can reduce it by accurately predicting demand and adjusting their food orders accordingly. This not only saves on costs but also contributes to the restaurant and CPG sustainability efforts.

6. Enhance menu innovation

Food intelligence can provide insights into emerging food trends, allowing restaurants to experiment with new menu items and stay ahead of the competition. It also helps them identify gaps in the market and cater to different dietary preferences or restrictions.

Bottom Line

Food intelligence is revolutionizing how restaurants and food service establishments plan menus. By using real-time analytics and data insights, businesses can make informed decisions, adapt menus to trends, and cater to diverse diners.

Leveraging data in menu planning sets businesses apart, crafting unforgettable dining experiences that pave the way for sustained success. By adopting data-driven strategies, businesses can elevate customer satisfaction and drive profitability.

Tastewise uses AI to provide real-time food trend analysis for food brands, restaurants, and hospitality professionals. It offers customized solutions for product development and marketing strategies. Explore our food intelligence software to elevate your food business!

What can food intelligence do for you?