Top Ways Consumers Enjoy Their Blueberries
Top Ways Consumers Enjoy Their Blueberries
User responses
197,812
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Antioxidants is the top nutritional benefit associated with blueberries
- Consumers prefer to include blueberries at their breakfast over other meals
- Blueberries are paired with lemon or citrus flavors more than with other ingredients and flavors
1.
Which meals do you commonly include blueberries in?
Insight
3.4X
More than average
respondents prefer to include blueberries at breakfast than at lunch
53.1%
Breakfast
Breakfast
53.1%
42,293
Desserts
33.7%
26,841
Snack
27.11%
21,592
Dinner
18.31%
14,584
Lunch
15.49%
12,338
2.
What form of blueberries do you most often consume?
Insight
6%
More than average
respondents prefer to consumer their blueberries fresh than dried
57.97%
Fresh
Fresh
57.97%
44,770
Juice
31.24%
24,128
Frozen
30.03%
23,193
Whipped
15.46%
11,942
Dried
9.69%
7,480
3.
What is your favorite way to use/consume blueberries?
Insight
69%
More than average
respondents prefer to consume blueberries with smoothies or beverages
69.54%
Smoothies or beverages
Smoothies or beverages
69.54%
137,558
Sauces or condiments
47.07%
93,113
Yogurt
17.31%
34,244
Salads
12.32%
24,366
Pies or tarts
9.65%
19,089
4.
Which flavors do you enjoy pairing with blueberries?
Insight
7.6X
More than average
consumers prefer pairing lemon or citrus flavors with blueberries than with mint
54.57%
Lemon or citrus
Lemon or citrus
54.57%
82,114
Spices
33.8%
50,866
Chocolate
32.53%
48,946
Vanilla
26.8%
40,323
Herbs
22.03%
33,146
Mint
7.14%
10,738
5.
What are the top nutritional benefits you associate with blueberries?
Insight
4.5X
More than average
respondents prefer to consume blueberries for their antioxidants than for their minerals
32.92%
Antioxidants
Antioxidants
32.92%
12,050
Vitamins
22.27%
8,153
Fiber
21.67%
7,931
Superfood
13.31%
4,873
Minerals
11.73%
4,292
6.
Which specific health benefits associated with blueberries are most important to you?
Insight
4.7%
More than average
blueberris are paired with gut health than with diabetes management
33.17%
Gut health
Gut health
33.17%
6,871
Weight management
33.09%
6,854
Heart health
16.84%
3,488
Brain function
13.12%
2,718
Diabetes management
7.04%
1,459
7.
How do you incorporate blueberries into your dietary regimen?
Insight
4.6 X
More than average
blueberries are paired with vegan or vegetarian diet than with sugar free diet
62.01%
Vegan or vegetarian diet
Vegan or vegetarian diet
62.01%
23,576
Gluten free diet
31.74%
12,066
Low-carb or keto diet
26.51%
10,080
Weight loss diet
14.11%
5,363
Sugar free diet
13.36%
5,080
8.
What are the most trending sweet dishes including blueberries?
Insight
85X
More than average
respondents say that cake is the most popular trending sweet dish that includes blueberries
85.85%
Cake
Cake
85.85%
103,047
Cookie
25.37%
30,454
Scone
8.8%
10,566
Cobbler
5.81%
6,971
Parfait
3.6%
4,318
Pop tart
1.43%
1,720