Christmas Holiday 2025 Consumer Survey
Unlock the survey
Christmas Holiday 2025 Consumer Survey
User responses
343,052
Survey Type
Market Research
Audience
All audiences
Top Insight
- Chocolates and confectionery are the most popular treats during the holiday season.
- Respondents prefer snack-style “grazing” foods over other types of holiday foods or meals.
- Respondents chose saving time and reducing effort when planning their holiday meals and celebrations.
1.
Which type of holiday treats are you planning to enjoy most this season?
Insight
38%
More than average
respondents prefer chocolates and confectionery during the holiday season.
38.4%
Chocolates and confectionery
Chocolates and confectionery
38.43%
131,848
Cookies and baked goods
35.87%
123,057
Better-for-you or low-sugar treats
14.24%
48,859
Savory holiday snacks
7.76%
26,609
Festive pastries (e.g., mince pies, panettone, strudels)
3.7%
12,679
2.
What kind of holiday beverages are you most interested in for December?
Insight
8.3X
More than average
consumers prefer coffeehouse-style seasonal drinks than non-alcoholic/zero-proof holiday drinks.
66.1%
Coffeehouse-style seasonal drinks
Coffeehouse-style seasonal drinks
66.07%
88,014
Classic warm drinks (hot chocolate, mulled beverages)
23.8%
31,699
Non-alcoholic/zero-proof holiday drinks
7.87%
10,480
Festive cocktails
2.26%
3,015
3.
Which type of holiday foods or meals are you most excited about?
Insight
7.3X
More than average
respondents chose snack-style “grazing” foods more than plant-based or lighter holiday options on holidays.
53.4%
Snack-style “grazing” foods
Snack-style “grazing” foods
53.37%
38,982
Traditional holiday dishes
18.9%
13,802
Modern or globally inspired holiday dishes
17.36%
12,679
Plant-based or lighter holiday options
7.28%
5,314
Convenience-focused ready-made meals
3.09%
2,260
4.
What matters most to you when planning your holiday meals and celebrations?
Insight
45%
More than average
consumers prefer saving time and reducing effort on holiday meal and celebrations.
45.7%%
Saving time and reducing effort
Saving time and reducing effort
45.67%
78,989
Serving traditional family favorites
40.88%
70,703
Keeping costs down
7.47%
12,923
Ensuring inclusive options for different diets
5.3%
9,160
Trying new flavors and ideas
0.69%
1,186
5.
How are rising food prices affecting your holiday meal planning this year?
Insight
5.6X
More than average
respondents prefer keeping their usual approach despite higher prices more than choosing fewer premium items.
96.3%
I’m switching to more budget-friendly brands
I’m switching to more budget-friendly brands
96.28%
12,924
I’m keeping my usual approach despite higher prices
2.5%
336
I’m reducing the total number of dishes I prepare
0.77%
104
I’m choosing fewer premium items
0.44%
59
