Spice Up Your Wings!

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Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Spice Up Your Wings!

User responses 30,049
Placeholder
Category Meat And Seafood
Survey Type Market Research
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer to consume chicken wings at dinner.
  • Garlic parmesan is the favorite flavor for chicken wings among respondents.
  • Spicy is the most relevant flavor associated with chicken wings.
1.

When do you typically consume chicken wings?

Insight
64%
More than average
respondents prefer to consume chicken wings at dinner.
64.43%
Dinner
Dinner
64.43%
19,360
Lunch
35.78%
10,752
Snack
22.4%
6,730
Breakfast
10.57%
3,175
Brunch
8.6%
2,583
2.

What are your favorite flavors for chicken wings?

Insight
4.1X
More than average
Consumers prefer chicken wings with garlic parmesan than smoky BBQ.
50.8%
Garlic Parmesan
Garlic Parmesan
50.8%
2,223
Sweet And Spicy
38.05%
1,665
Smoky Bbq
12.18%
533
Classic Buffalo
6.6%
289
3.

What ingredients or dishes would you be most excited to see in a new Mexican chicken wing?

Insight
4.3X
More than average
Respondents paired chicken wings with refreshing citrus ingredients than with savory cheeses.
40.07%
Refreshing Citrus (E.g., Lime, Orange)
Refreshing Citrus (E.g., Lime, Orange)
40.07%
545
Spicy Salsas (E.g., Habanero, Chipotle)
34.34%
467
Creamy Dips (E.g., Guacamole, Crema)
29.19%
397
Smokey Flavors (E.g., Adobo, Chipotle Peppers In Adobo)
25.22%
343
Unique Toppings (E.g., Pineapple, Pickled Onions)
19.85%
270
Savory Cheeses (E.g., Queso Fresco, Cotija)
9.19%
125
4.

What are the most relevant flavors associated with chicken wings?

Insight
47%
More than average
consumers associated chicken wings with spicy flavors.
47.91%
Spicy
Spicy
47.91%
13,768
Sweet
46.83%
13,456
Smoky
32.96%
9,471
Salty
7.82%
2,246
Sweet and spicy
5.76%
1,655
Mild
4.48%
1,286
5.

Would you prefer your Mexican chicken wings to be bone-in or boneless?

Insight
1.06X
More than average
Respondents prefer bone-in chicken wings than boneless wings.
57.16%
Bone-in For A Classic Experience
Bone-in For A Classic Experience
57.16%
3,115
Boneless For Easy Eating
53.87%
2,936