ISB (AI pioneer)
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ISB (AI pioneer)
User responses
131,580
Survey Type
Purchase Behavior
Audience
All audiences
Top Insight
- Waffle sandwiches are the most appealing premade dish for consumers when dining out
- All-day breakfast menu it’s the most attractive use case for premade waffles and pancakes
- Almost 90% of respondents are open to order premade waffles or pancakes as a snack in a food service establishment
1.
How likely would you be to try a unique creation at a food service establishment that features premade pancakes or waffles, such as a pancake taco or a waffle sandwich?
Insight
80% of people are more likely than not to try unique premade waffles and pancakes creationsX
More than average
33.72%
Somewhat Likely
Not Likely
19.27%
891
Somewhat Likely
33.72%
1,559
Moderately Likely
4.24%
196
Likely
32.41%
1,499
Very Likely
10.36%
479
2.
What type of premade pancake or waffle dish would you find most appealing when dining out? (Select one)
Insight
Waffle sandwiches are 4 times more appealing than pancake tacosX
More than average
57.32%
Waffle sandwich
Pancake taco
14.4%
950
Waffle sandwich
57.32%
3,782
Stuffed pancake roll-ups
23.42%
1,545
Waffle breakfast sliders
4.87%
321
3.
When considering the use of premade waffles and pancakes, which of the following use cases do you find most appealing? (Select up to three)
Insight
Grab-and-go options are 2.4 more appealing than dessert offeringsX
More than average
51.94%
All-day breakfast menu
Grab-and-go breakfast options
21.38%
3,589
Brunch specials
21.28%
3,573
Dessert offerings
8.98%
1,507
All-day breakfast menu
51.94%
8,720
Kid-friendly creations
7.71%
1,295
4.
How likely are you to order premade waffle or pancake dishes for an afternoon snack or dessert at a food service establishment?
Insight
11% of people are not likely to try premade waffles or pancakes as snacks in food serviceX
More than average
29.89%
Likely
Not Likely
11.29%
855
Somewhat Likely
29.1%
2,204
Moderately Likely
5.87%
444
Likely
29.89%
2,263
Very Likely
23.86%
1,807
5.
What factors would influence your decision to choose a premade waffle or pancake dish at a food service establishment? (Select all that apply)
Insight
Visual appeal it's 9 times more influencing than customization optionsX
More than average
57.07%
Visual appeal and presentation
Quick preparation and service
14.62%
1,103
Unique flavor combinations
26.31%
1,985
Customization options (e.g., toppings, fillings)
6.26%
472
Visual appeal and presentation
57.07%
4,305
Health-conscious options
2.56%
193
6.
Would you prefer premade waffle or pancake dishes that lean towards sweet flavors, savory flavors, or a balance of both? (Select one)
Insight
Sweet flavors are 4.4 times more preferred over savory flavorsX
More than average
72.74%
Sweet flavors
Sweet flavors
72.74%
64,341
Savory flavors
16.53%
14,620
Balanced sweet and savory options
10.73%
9,493