How UK Consumers Dip into Hummus

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

How UK Consumers Dip into Hummus

User responses 19,563
spreads
Category Spreads
Survey Type Product Usage
united-kingdom-flag-round-icon-uk-flag-symbol-official-color-scheme-british-flag-in-circle-circular-button-banner-national-sign-png
Market UK
Audience All Audiences

Top Insight

  • Vegan is the most popular diet that Hummus is incorporated into
  • Protein is the most important nutritional aspect when choosing Hummus
  • The majority of respondents prefers a creamy texture in Hummus
1.

What types of diets do you commonly incorporate hummus into?

Insight
2.1X
More than average
hummus it's included in Vegan diets than in Vegetarian diets
80.9%
Vegan
Vegetarian
37.01%
6,275
Vegan
80.9%
13,715
Plant based
32.15%
5,450
Gluten-free
15.46%
2,621
2.

Which nutritional aspects are most important to you when choosing hummus?

Insight
2.7X
More than average
respondents find Fiber important than Low fat or Fat free when consuming Hummus
75.3%
Protein
Protein
75.3%
4,630
Carbohydrates
30.36%
1,867
Low-fat or fat-free
8.65%
532
Low sodium
0.68%
42
Vitamins
15.34%
943
Minerals
8.31%
511
3.

What are the most popular vegetables consumed with hummus?

Insight
56%
More than average
56.39
respondents consume Hummus with Tomatos%
Tomato
Tomato
56.39%
11,032
Avocado
37.86%
7,407
Mushrooms
25.31%
4,952
Red onion
13.88%
2,715
Spinach
19.72%
3,857
4.

What are the most trending vegetables consumed with hummus?

Insight
80%
More than average
Onion is consumed than Eggplant with Hummus
46%
Onion
Onion
46%
7,848
Beetroot
38.38%
6,548
Egg plant
25.47%
4,346
Zucchini
15.24%
2,601
Cauliflower
19.27%
3,287
5.

What is your favorite hummus texture?

Insight
58X
More than average
respondents enjoy a creamy texture in Hummus
58.22%
Creamy
Smooth
%
Crunchy
%
Thick
%