How Do Your Consumers Want Their Plant-Based Cheese Dips?

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
User responses 30,341
sauces and dressings
Category Sauces And Dressings
Survey Type Product Innovation
USA
Market USA
Audience All Audiences

Top Insight

  • Homemade is the most popular experience associated with plant-based nacho cheese dips
  • High Protein is the most popular fastest-growing nutritional clalim that respondents search for in plant-based nacho cheese dips
  • Sweet is the most popular flavor for plant-based cheese dips
1.

What is the most popular experience that you are looking for when consuming your plant-based cheese dip?

Insight
2.9X
More than average
'homemade' is paired with plant-based nacho cheese dips than 'fun'
41.41%%
Homemade
Homemade
41.41%
9,077
Easy
32.92%
7,217
Fun
14.08%
3,086
Quick
12.25%
2,686
2.

What are the most popular dietary claims for plant-based cheese dip?

Insight
47%
More than average
respondents said that gluten free is the most popular dietary claim for plant-based cheese dips
47.64%%
Gluten Free
Dairy Free
%
Low Carb
%
Soy Free
%
Nut Free
%
Keto
%
3.

What are the most popular nutritional claims for plant-based cheese dip?

Insight
8.5X
More than average
respondents look for high protein than hormone-free
81.45%
Carbohydrates
Carbohydrates
81.45%
2,006
No artificial flavors
1.79%
44
No Artificial Colors
1.79%
23
Hormone Health
2.64%
65
4.

What are the most popular flavors you're looking for in plant-based cheese dips?

Insight
46X
More than average
respondents said that sweet is the most popular flavor associated with plant-based cheese dips
46.94%
Sweet
Spicy
34.79%
5,882
Sweet
46.94%
7,937
Buttery
3.88%
656
Smoky
38.33%
6,480
5.

What is the highest growing experience that you are looking for when consuming your plant-based cheese dip?

Insight
45.6X
More than average
indulgent has grown than fresh for plant-based nacho cheese dips
26.38%
Indulgent
Celebration
6.37%
1,143
Premium
1.83%
622
Fun
6.21%
1,416
Quick
2%
1,219
6.

What are the highest growing nutritional claims for plant-based cheese dip?

Insight
2.1X
More than average
iron has grown than healthy fat in plant-based cheese dips
12.93%
Protein
Healthy Fat
%
Iron
%
Hormone Health
%
7.

What are the highest growing flavors that you are looking for in plant-based cheese dips?

Insight
2.2X
More than average
rich has grown than salty in plant-based cheese dips
35.45%
Zesty
Zesty
35.45%
170
Salty
8.28%
940
Sweet
1.94%
3,603
Spicy
0.42%
2,677
8.

What cuisines are associated with cheese dip?

Insight
2.6X
More than average
mexican cuisine is paired with cheese dip than french cuisine
42.55%
American
American
42.55%
12,910
Mexican
41.98%
12,738
French
15.72%
4,769
Indian
14.75%
4,474
9.

What cuisines are associated with plant-based cheese dip?

Insight
4.3X
More than average
respondents paired plant-based cheese dips with American cuisine than with Italian cuisine
65.82%
Mexican
Mexican
65.82%
880
Italian
9.35%
125
Greek
4.79%
64
French
6.58%
88
10.

What do you pair with cheese dip?

Insight
3.2X
More than average
tortilla chips are paired with cheesy dips than with potato chips
52.65%
Pretzels
Pretzels
52.65%
4,783
Tortilla chips
23.05%
2,094
Potato chips
7.14%
649
Corn chips
8.18%
743
Pita Chips
3.16%
287
11.

What do you pair with plant-based cheese dip?

Insight
44%
More than average
respondents pair tortilla chips with plant-based cheese dips
44.91%
Tortilla chips
Cracker
23.51%
67
Pretzels
24.21%
69
Potato chips
6.32%
18
Corn chips
8.42%
24