Crafting the Perfect Beer Experience: Insights from UK Consumers
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Crafting the Perfect Beer Experience: Insights from UK Consumers
User responses
108,656
Survey Type
Product Innovation
Audience
All Audience
Top Insight
- Ale is the most popular type of beer
- Coffee flavored beer is the favorite for respondents
- Most respondents drink beer for looking for a celebration experience
- Can is the preferred format for beers
1.
What type of beer do you regularly enjoy?
Insight
63%
More than average
respondents regularly enjoy Ale beers
63.8%
Ale
Ale
63.8%
69,323
Ipa
26.97%
29,303
Lager
25.73%
27,962
Stout
20.19%
21,938
Pale Ale
13.17%
14,307
Non-alcoholic
12.73%
13,836
2.
What is your preferred taste profile for a beer?
Insight
44%
More than average
respondents prefer spicy beer than fruity beer
48.89%
Spicy
Spicy
48.89%
10,326
Bitter
41.81%
8,830
Fruity
33.8%
7,138
Floral
16.28%
3,439
Mild
13.68%
2,890
Tangy
11.6%
2,450
Zesty
9.54%
2,015
3.
What is your favorite flavor for beer?
Insight
57%
More than average
respondents prefer Coffee flavored beer than Berry flavored beer
46.18%
Coffee
Coffee
46.18%
28,986
Chocolate
37.42%
23,485
Berries
29.38%
18,437
Ginger
27.03%
16,968
Honey
14.4%
9,035
Strawberry
10.87%
6,822
Vanilla
10.31%
6,470
4.
What experience are you looking for when drinking beer?
Insight
91%
More than average
respondents look for Indulgence than Premium for their beer experience
44.06%
Celebration
Celebration
44.06%
29,283
Indulgence
34.71%
23,070
Traditional
23.88%
15,870
Convenient
18.68%
12,418
Premium
18.12%
12,046
Unique
15.99%
10,629
5.
What added herb flavor would you like to have infused in your drink?
Insight
36%
More than average
respondents would like Coriander infused beer than Thyme infused beer
35.52%
Coriander
Coriander
35.52%
2,331
Rosemary
33.75%
2,215
Thyme
25.99%
1,706
Hibiscus
17.75%
1,165
Lavender
11.87%
779
Peppermint
5.35%
351
6.
What functional health claims are you looking for in beer?
Insight
56%
More than average
respondents look for Mental Health benefits in beer
56.33%
Mental Health
Mental Health
56.33%
3,793
Stress Relief
34.23%
2,305
Gut Health
21.19%
1,427
Blood Sugar
9.16%
617
Sleep Improvement
4.84%
326
7.
What format do you prefer beer to be in?
Insight
42%
More than average
respondents prefer beer in Cans
42.97%
Can
Can
42.97%
3,621
Draft
31.8%
2,680
Bottle
25.28%
2,130
Growler
8.81%
742