oat Trends

Highlights

Top 4 restaurant dishesSee More Most popular oat dishes in restaurants
#1SWEDISH CHOCOLATE OAT BALLS
Oatmeals (Nyc, New York)
#2SWEET SALTY OATS BOWL
Lb Kitchen (Portland, Maine)
#3CRISPY PRAWN BUTTER OAT FLAKES
Hakkasan New York (Nyc, New York)
#4FRIED OYSTERS OAT HOTCAKE
St. Roch Fine Oysters + Bar (Raleigh, North Carolina)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with oat
Restaurants Percentage of restaurants that serve oat

0.91%

1,377 of 150,634 Restaurants
Online Recipes Percentage of all online oat recipes

0.21%

4,028 of 1,917,867 Recipes

Overview

oat Growth Over Time How oat has risen or fallen in popularity over the past year
Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1900.0250.050.0750.10.125
Year Over Year OAT growth or decline vs one year ago
1.98%
Yearly Eating Frequency Average yearly consumption of oat per consumer
1.75
Share of Plate The percentage of the average American diet that oat represents
Eat in vs Eat out The popularity of oat at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve oat

0.91%

1,377 of 150,634 Restaurants
Online Recipes Percentage of all online oat recipes

0.21%

4,028 of 1,917,867 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for oat, as well as the food and beverage combinations trending and fading over the past year

spices and herbs Trends Highlights the most popular spices and herbs ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
76.69%
#2matcha
23.31%
Fastest Rising spices and herbs Ingredients
#1matcha
Fastest Falling spices and herbs Ingredients
#1chocolate
34.27%
beverages Trends Highlights the most popular beverages ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
73.46%
#2smoothie
26.29%
#3black tea
0.25%
Fastest Rising beverages Ingredients
#1black tea
#2coffee
Fastest Falling beverages Ingredients
#1smoothie
27.2%
condiments Trends Highlights the most popular condiments ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
Fastest Falling condiments Ingredients
#1peanut butter
38.74%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1pancakes
52.9%
#2cookies
47.1%
Fastest Rising bakery and desserts Ingredients
#1cookies
24.60%
Fastest Falling bakery and desserts Ingredients
#1pancakes
54.81%
fruits Trends Highlights the most popular fruits ingredients with oat, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1blueberries
63.87%
#2bananas
24.61%
#3berries
11.52%
Fastest Falling fruits Ingredients
#1bananas
50.24%
#2blueberries
43.45%
#3berries
13.37%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose oat compared to all other dishes
fitness
57.93%
clean eating
9.58%
weight loss
6.46%
Diets Over Time The dietary references with oat over time
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1902.557.51012.51517.52022.52527.53032.535
  • vegan
  • clean eating
  • gluten free
  • vegetarian

Restaurant Analysis

A look at the most popular oat dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve oat

0.91%

Cuisine Penetration The most popular restaurant cuisine to feature oat

coffee shop

55 %
oat Pricing Analysis Average price of oat across the variously priced restaurants, from cheapest to most expensive
$7.08$3.68$7.7$14.72$12.13AVG$$$$$$$$$$
Most Popular oat Dishes The most notable variations of oat served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Swedish Chocolate Oat Balls OatMealsNycNew York
#2 Sweet Salty Oats Bowl LB KitchenPortlandMaine
#3 Crispy Prawn Butter Oat Flakes Hakkasan New YorkNycNew York
#4 Fried Oysters Oat Hotcake St. Roch Fine Oysters + BarRaleighNorth Carolina
#5 Oatly Oat Milk Veggie GalaxyCambridgeMassachusetts
#6 Sassy Savory Oats Bowl LB KitchenPortlandMaine
#7 Kids Almond Butter Jelly Oat Bowl LB KitchenPortlandMaine
#8 Chocolate Salty Oat Cookie Teaism Dupont CircleWashingtonD.c.
#9 Freddie Apple Oat Crumb Pie Whole in the Wall RestaurantBinghamtonNew York
#10 Honey Oat Latte Black Ring CoffeeLong BeachCalifornia
Menu Items How many total instances of oat found in restaurants across the country
1,692
Dish Count Per Menu The average number of oat variations on a restaurant's menu
1.23

Home Cooking

Highlighting the leading online oat recipes and their penetration