St. Patrick’s Day

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

St. Patrick’s day

User responses 41,887
savory dishes
Category Savory Dishes, Alcoholic Beverages
Survey Type Market Research
USA
Market US
Audience All audience

Top Insight

  • Consumers prefer to enjoy alcoholic beverages on St. Patrick’s day
  • Conrned beef is the favorite dish for consumers on St. Patrick’s
  • The most popular alcoholic beverage is Irish Whiskey
1.

What are the most widely consumer beverages on St. Patrick’s day?

Insight
88.61%
More than average
respondents prefer to drink alcoholic beverages on St. Patrick’s day
88.61%
Alcoholic Beverages
Coffee
15.36%
6,433
Tea
6.13%
2,566
Alcoholic Beverages
88.61%
37,117
Soft drinks/Sodas
5.05%
2,116
Fruit juices
4.2%
1,760
2.

What kind of establishments do people prefer to celebrate St. Patrick’s day?

Insight
41.69times
More than average
respondents prefer to celebrate at home
41.69%
At home
Bars
23.35%
4,586
Restaurants
12.82%
2,518
Clubs
5.03%
988
Street festivals
35.84%
7,040
At home
41.69%
8,189
3.

What type of experience do you look for in St. Patrick’s day?

Insight
2.9X
More than average
respondents look for a traditional experience than a convenient experience
58.16%
Celebration
Celebration
58.16%
19,483
Attractive
12.27%
4,111
Fun
22.85%
7,653
Indulgent
16.92%
5,669
Traditional
16.33%
5,471
Convenient
5.57%
1,867
4.

What social setting do you celebrate St. Patrick’s day?

Insight
13%
More than average
respondents prefer to celebrate with their family than at parties
41.87%
With friends
With friends
41.87%
6,607
Event
16.74%
2,641
Family
31.93%
5,039
Party
28.14%
4,441
At work
3.78%
597
5.

What are you favorite dishes for St. Patrick’s day?

Insight
73%
More than average
respondents enjoy the Corned Beef
73.95%
Corned beef
Corned beef
73.95%
13,937
Irish stew
5.34%
1,006
Shepherd's pie
9.66%
1,821
Irish soda bread
25.88%
4,878
6.

What is your preferred alcoholic beverage for St. Patrick’s day?

Insight
13%
More than average
respondents prefer an Irish Beer over Irish Coffee
38.55%
Irish Whiskey
Irish Whiskey
38.55%
4,182
Irish Beer
22.26%
2,414
Irish Cider
5.35%
580
Shots
18.35%
1,990
Guinness beer
13.36%
1,449
Irish Coffee
19.65%
2,131