Concept Discovery: Transforming R&D

Salmon, a staple for health-conscious individuals, has seen its fair share of recipe iterations. However, the quest for unique and delicious salmon recipes is never-ending. Today’s consumers are not just focused on health but on the right kind of health, demanding nutritious foods that are also flavorful. 

With this in mind, the challenge lies in discovering new and exciting flavor combinations to market to consumers. Enter AI-powered concept discovery. According to Statista the global AI market is expected to reach 826 billion U.S. dollars in 2030, driven by its transformative potential across industries.

By leveraging Tastewise’s Concept Discovery tool, brands can unlock a world of innovative ideas, reduce development risks, and launch successful products. This tool utilizes AI to unearth hidden consumer preferences and market opportunities, providing invaluable insights for product developers, marketers, and R&D teams. 

Our Concept Discovery Solution empowers consumer insights professionals to contextualize their findings by utilizing AI-generated concepts.It provides clear concept prototypes and explanations that enhance the clarity and impact of their insights. 

Exploring the value of Tastewise’s concept discovery

Concept discovery is the process of identifying new and innovative ideas before they become mainstream. Tastewise, an AI-powered concept discovery tool, excels in this realm. 

With its user-friendly interface, Tastewise makes the process of uncovering novel food concepts simple and intuitive. Industry leaders can navigate through a plethora of insights and identify emerging trends effortlessly.

Case Study: Discovering New Salmon Recipe Ideas

Curious about how concept discovery works in real life, I decided to explore new salmon recipe ideas using Tastewise. The platform generated several AI-powered suggestions, including Smoky Salmon with Plum Tomato.

From Smoky Salmon with Plum Tomato, to Crispy Salmon with Champagne Vinaigrette, and Sour Salmon with Lemon Verbena. Each suggestion includes a brief description with year-over-year (YoY) growth and social change summaries, for example:

“This dish combines the smoky flavor of grilled salmon with the tangy sweetness of plum tomatoes. The smoky flavor has a YoY growth of 2.45% and a share of 13.62%, indicating strong consumer preference. The plum tomato ingredient has a 0.5% YoY social change and a 64.9% social monthly change, showing a growing interest in this ingredient.”

The recipe for Smoky Salmon with Plum Tomato is innovative and backed by data.

Expanding the potential of concept discovery

Tastewise goes beyond just suggesting recipes. The platform offers a suite of features to enhance R&D processes:

• Saving concepts: Enables easy access to favorite ideas.
• Crafting product positions: Helps in defining clear market positioning.
• Creating recipes and packaging claims: Facilitates the development of comprehensive product profiles.
• Adding to presentations: Assists in seamlessly integrating insights into reports.
• Exporting full reports: Provides detailed documentation for further analysis.

These features collectively streamline the concept discovery process, generating data-driven product ideas, reducing development risk, and optimizing product positioning and messaging.

To take it further, Tastewise also offers AI-generated surveys. For example, our ‘Salmon Preference Survey‘ can generate hundreds of thousands of responses, collated and easy to understand. This tool provides valuable consumer insights, pushing your product from mere concept discovery to consumer-ready.

Find out more about our Survey Agency solution here and see how it can help refine your product concepts with real consumer data.

The value of concept discovery: more than just flavorful food

The power of AI-powered concept discovery extends beyond creating delicious dishes. It helps uncover hidden consumer trends and preferences, leading to the development of innovative and differentiated products. 

This not only reduces development time and cost but also increases product success rates. Tastewise’s AI capabilities ensure that food and beverage brands stay ahead of trends, validate concepts, and innovate risk-free.

But it doesn’t stop there. The real value lies in the speed and scale at which insights are gathered and applied. By leveraging AI, brands can quickly scale their R&D efforts, significantly lowering the risk associated with new product development. 

This accelerated pace translates to faster time-to-market and substantial cost savings. Ultimately, this means more efficient use of resources, higher revenue potential, and a greater return on investment.

The Concept Discovery tool not only identifies emerging trends but also provides the strategic advantage needed to capitalize on them, driving both innovation and profitability in the competitive food and beverage industry.

FAQs

What are the limitations of AI in concept discovery?

AI can generate insightful ideas, but it still requires human creativity and intuition to interpret and implement these ideas effectively.

How can AI be integrated into the existing R&D workflow?

AI can be used to augment traditional R&D processes by providing data-driven insights, identifying emerging trends, and validating new concepts before full-scale development.

Is AI replacing human creativity in product development?

AI is not replacing human creativity but enhancing it. By providing data and trends, AI allows humans to focus on the creative aspects of product development.

Incorporating AI-powered concept discovery into R&D offers a strategic advantage for food and beverage brands. It unlocks a world of innovative ideas, reduces risk, and leads to successful product launches. 

Tastewise, a GenAI-Powered Consumer Data Platform, stands at the forefront of this revolution, helping industry leaders navigate the complex landscape of consumer insights and product innovation. Embrace AI to stay ahead of trends, validate concepts, and innovate with confidence.